Cupertino might not consider Apple TV a “hobby” any longer, but according to new data from comScore, the streaming device certainly is not viewed as a serious contender in the marketplace.

ComScore’s new figures show that — at the end of 2016 — Roku led the way for streaming TV boxes/sticks in the United States, with 18 percent penetration among Wi-Fi households. Amazon’s Fire TV followed on its heels with 12 percent, while Google’s Chromecast came third with 8 percent. Apple TV trailed in fourth place with just 5 percent.

Apple reportedly has a new plan for selling TV, with the goal of selling customers a premium TV bundle, grouping together HBO, Showtime, and Starz.

Although Apple TV already offers these channels on their own, bundling them together as part of a package would take Apple one step closer to its goal of being a serious TV player — and making Apple TV a bit more appealing in the process.

Apple TV owners still running tvOS 10 or tvOS 10.1 will soon get a jailbreak that allows them to run unauthorized third-party software. Hackers have confirmed that work on the tool is finished and that it will be available to download soon.

Apple’s fifth-gen Apple TV will reportedly be capable of streaming ultra-HD 4K images, according to a new report. The new box is codenamed “J105” and could launch later this year.

The article also notes a couple of previously unrevealed details about the current fourth-gen Apple TV, such as the fact that Apple engineers debated packaging it with a dedicated gaming controller as a way to compete more directly with the PlayStation and Xbox.

Premium entertainment network EPIX today launched its new Apple TV app.

Subscribers get access to the complete catalog of content, including original series like Berlin Station and Graves, while new users can enjoy a limited-time free trial.

Remember when we all got excited about Apple TV and how it had the potential to change TV as we know it?

It seems that fewer and fewer people do. New data from eMarketer suggest Apple is currently “at the bottom of the U.S. connected TV market, behind Google Chromecast and Roku, with its share shrinking.”

Apple’s plan to make the modern TV experience all about apps has just gotten a big boost, with Apple upping the size limit of tvOS apps from 200MB to 4GB.

For those keeping track at home, it’s a whopping 20x the original size limit — and means that Apple TV apps can now be as big as the ones developers can submit for iOS.

Finding the love of your life on Tinder should be a very personal thing. But thanks to the new Tinder app for Apple TV, you can now enjoy the unsolicited opinions of friends and family while you get your swipe on in front of everyone.

Apple’s new single sign-on feature can be a serious timesaver. Just sign in to your cable, satellite or internet TV accounts — like Dish, DirecTV, Sling TV, etc. — via your iPhone or Apple TV. Then you’ll be automatically logged in to any app that’s compatible with your service.

No more fumbling around trying to remember your user name and password when you just want to watch some video!

Congratulations — you survived Black Friday! We were thrilled to see some new highs (and lows) from retailers. But if you missed out on the savings, fear not: Plenty of discounts are still going strong.

In this week’s roundup of the best Apple deals, you’ll see all-time price lows on Apple TV, MacBooks, iPads, iPhones and more. These hot deals either match or beat prices we’ve seen in the last week.