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tvOS 10 hands on: Taking Apple TV to the next level

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Apple TV remote
Check out the betas for tvOS and the new iOS Remote app in action.
Photo: Ste Smith/Cult of Mac

Along with macOS, iOS and watchOS Apple recently unveiled the latest system update to their Apple TV operating system: tvOS 10.

tvOS 10 brings some great new additions along with a new iOS remote app. To see the new Apple TV and remote app updates in action, check out the video below.

tvOS 10 turns Apple TV into a more serious gaming console

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apple tv and siri remote
Apple TV games are no longer required to use Siri Remote.
Photo: Ste Smith/Cult of Mac

You won’t be forced to use Apple’s teeny tiny Siri Remote to play games on Apple TV much longer.

Apple is turning its little black box into a more serious gaming console with tvOS 10 by giving developers the ability to require a third-party controller for games.

Apple TV apps may be struggling to retain their users

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apple tv and siri remote
Apple TV's App Store may have some challenges.
Photo: Ste Smith/Cult of Mac

tvOS devs may be driven away from developing for Apple TV, claims a new report citing poor audience retention rates.

Suggesting that users are “generally disinterested” in Apple TV, the report from mobile app analytics company adjust says they found that just 8.9 percent of users return to a tvOS app seven days after installing it. That’s roughly half the number seen on mobile devices, where the comparable numbers stand at nearly 20 percent on tablets and 18.5 percent on smartphones.

Apple TV could become an Amazon Echo rival

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apple tv and siri remote
A new Apple TV could be Apple's answer to Alexa.
Photo: Ste Smith/Cult of Mac

Apple is planning to open Siri up to third-party developers and it appears that Apple TV could be the biggest benefactor from the expanded platform.

In order to better compete with Amazon’s Echo devices, Apple reportedly plans to update the Apple TV with more Siri features that will hopefully turn the device into the hub of everything.

Google kills its first Apple TV competitor

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The Nexus Player is no longer available.
The Nexus Player is no longer available.
Photo: Google

Google has again given up on competing with the Apple TV and other set-top boxes after discontinuing the Nexus Player. The Asus-made device is no longer available from the Google Store — but this doesn’t mean Android TV is dead.

New Apple TV loses to Roku in U.S.

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apple tv and siri remote
The Apple TV had a surge of sales last year.
Photo: Ste Smith/Cult of Mac

The fourth generation Apple TV experienced the largest increase in unit sales last year among streaming media players but it hasn’t been good enough to supplant Roku as the top streamer in the U.S. 

Apple TV’s biggest weakness appears to be its price point. New research shows that smaller stick streamers made up half of last year’s sales and Apple’s competition reaped the rewards.

How to get Apple Maps on your Apple TV (sort of)

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Plan your next trip from your couch.
Plan your next trip from your couch.
Photo: Ste Smith/Cult of Mac

Have you ever tried to plan a trip with your posse while gathered around your iPhone? It’s kind of a mess. The tiny screen doesn’t really lend itself to larger viewings. Even an iPad is much smaller than one of those big-old paper maps we used to use to group plan.

If you want to use a big screen to find your way to a road trip this summer, perhaps TV Maps by Arno Appenzeller will do the trick, letting you plan a trip right on your giant screen TV.

This third-party Apple TV app will let you search a destination, get directions, and then send everything to the companion app on your iPhone, which will then launch Apple’s Map app to get you where you need to be.

Here’s how.

Kobe Bryant’s Apple TV ad is genuinely hilarious

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Screen Shot 2016-04-11 at 09.19.49
One of Apple's funniest ad pairings in years?
Photo: Apple

Apple dropped a new ad for its fourth-generation Apple TV over the weekend, and it’s actually hilarious!

Called “Father Time,” the ad features Lakers player Kobe Bryant and actor Michael B. Jordan (of Chronicle and Creed fame) as they bicker while showing off Apple TV’s smart Siri Remote and App Store. Check it out below.

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