Apple TV has emerged as the streaming platform to beat this awards season, capturing half of the Best Drama series nominations at the 2026 Golden Globe Awards unveiled Monday — a remarkable achievement that signals the tech giant’s arrival as a major force in prestige television.

Three of the six nominations in the coveted Best Drama TV series category belong to Apple — the mind-bending workplace thriller Severance, the darkly humorous espionage drama Slow Horses and the breakout new sci-fi series Pluribus. That puts Apple ahead of streaming rivals Netflix and HBO Max, which each landed only one drama series nomination in the category.

For Black Friday 2025, Apple unleashed a promotion giving new and returning Apple TV subscribers a six-month subscription for $5.99 per month.

This Apple TV Black Friday deal slashes more than 50% off the regular price of $12.99 per month!

Additionally, Apple is offering a bundle deal with Peacock Premium/Premium Plus at a discounted rate. See all the details below. 

For many Apple TV owners, there’s still one kink to be worked out: the remote. The Siri Remote is all about being skinny and putting Apple’s AI assistant front and center. But some people prefer an alternative Apple TV remote with lots of buttons, like the recently upgraded Button Remote from Function101 (see our hands-on review).

Upgraded with Bluetooth connectivity in addition to infrared, it works with Apple TVs and more than a hundred other television brands. And you can get one for only $24.97. That’s just two-thirds the price of a replacement sixth-gen Siri Remote from Apple.

Watching Major League Soccer just got cheaper and easier. Starting in 2026, anyone with a subscription to Apple TV can enjoy every regular-season MLS match.

“We’re thrilled to bring MLS to more fans around the world next season on Apple TV,” said Eddy Cue, Apple’s senior vice president of services, in a press release Thursday. “Every match, all in one place, alongside incredible Apple Originals — it’s a win for fans everywhere.”

Fans of Saturday Night Live alum Kristen Wiig and the rest of the star-studded cast of Apple TV comedy Palm Royale have reason to rejoice — season 2 streams Wednesday. And according to reviews, it brings a new murder mystery and a darker tone to the comedy. 

You not only get Wiig, you get legend Carol Burnett, pop icon Ricky Martin and veteran actors Bruce and Laura Dern — among others! Newsweek calls the new season “darker, funnier and deeper.” People.com notes Burnett’s character crafts a typically “wicked plan” in the first episode. Comic Book Resources even claims the show is Apple TV’s best comedy. 

How would it feel to be the last unhappy person on Earth, and the world’s resources are trained on making you happy? You can get progressively bigger tastes of such a world through trailers, below — or you can start tuning in Friday when Apple TV streams Pluribus, from Breaking Bad and X-Files creator Vince Gilligan,

As I said when the official trailer dropped, for my money, the rampant happiness the world’s population apparently feels — aside from the story’s main character — is actually some sort of contagion with dire consequences. And she has immunity. 

Reviews so far are positive. The Guardian calls the “audacity” of the “intrepid” and “blackly comic” show “incredible,” while also revealing a cause of the worldwide happiness that jibes with my theory above. Variety says Rhea Seehorn is “magnificent” on the show. The BBC describes it as “George Orwell meets Invasion of the Body Snatchers.” And lots of reviews invoke Gilligan’s X-Files while some prefer references to The Twilight Zone. 

Continue reading

Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to create the new visual branding that will run before the streaming service’s shows.

The translucent logo seems to flip like the pages of a book, with colors changing all the while, in the mesmerizing video snippets.

“Many might assume the visual effects were made digitally, but in fact, it was all done practically using glass and captured in-camera,” Ad Age reported Wednesday.

A short behind-the-scenes video shows the extraordinary lengths the streamer and its storied ad agency went to create the striking visuals.

M. Night Shyamalan’s wonderfully dark series Servant is the creepiest horror show on Apple TV. The engrossing show, about a supernatural nanny with designs on an upper-class Philadelphia power couple and their missing baby, shines thanks to an amazing array of directorial talent and some fantastic on-screen presences.

Here’s why you should watch all four seasons of this runaway freight train of a show.

It seems Apple might buy Warner Bros. Discovery, the media and entertainment company that owns HBO, CNN and other high-profile properties. Apple reportedly expressed interest in acquiring parts of the company, particularly its extensive film and television library, as the media giant explores a potential sale, according to a report Thursday.

Such a deal would be a massive boost for Apple TV, adding depth to the streaming service’s catalog.

Update: As of Monday, you can sign up for the new Apple TV and Peacock bundle through the Apple TV app, by itself or as a discounted addition to an Apple One bundle. You can also sign up through NBCUniversal’s Peacock app or website.

A new streaming bundle will combine content from Apple TV and Peacock into a single subscription available starting Monday (October 20), the iPhone giant said Thursday. The partnership marks the first collaboration of its kind between the two entertainment companies. It offers customers access to both platforms’ content libraries at a discounted rate.

“We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places,” said Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports and Beats. “From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”