According to an internal email revealed during the Samsung vs. Apple trial currently in progress, Eddy Cue, Apple’s SVP of Internet Software and services was in favor of the idea of a 7-inch iPad back in 2011.
In an email to Scott Forstall, Tim Cook, and Phil Schiller, Cue remarked: “I believe there will be a 7-inch market and we should do one.”
Are Apple products truly superior to the competition? Or are they just marketed a lot better? Either way, there’s no denying that Apple can build hype around a product like no other tech company on the planet, but all that superb marketing ain’t cheap.
Testifying during the Apple vs Samsung trial today, Phil Schiller revealed that Apple has spent over $1 billion marketing the iPad and iPhone since their respective launches.
Apple has always had a lot of “crazy” ideas that they throw around the company and see if it’s something they could do really well. The iPhone and iPod came about because Apple was frustrated with their MP3 players and cellphones, so they decided to see if they could do it better.
In the past there were even rumors that Steve Jobs wanted to design a car. Well during Phil Schiller’s testimony this morning at the Apple vs Samsung trial we found out that those iCar rumors actually had some serious weight behind them.
In the latest filing in the Apple vs Samsung patent case, the Korean-based electronics company argued that the documents they leaked after US District Judge Lucy Koh excluded as trial evidence were public domain, anyway, and that Samsung had done nothing wrong or unethical.
We’ve all been waiting with bated breath for Apple to take the mobile payment industry by storm and bring it to the mass consumer market. For years, there have been whispers that Apple is working on its own approach to reinventing mobile payments, including the possibility of a NFC-equipped iPhone. When Apple unveiled Passbook in iOS 6 last month, the company announced its first real foray into mobile payments by partnering with select companies for handling virtual goods like coupons and airline tickets.
According to a new report on The Wall Street Journal, Apple’s Passbook is only a shadow of things to come. The company is “deliberately” working on its own mobile payment system, and while the rest of its competitors scramble to test the waters, Apple is sitting back and developing the right strategy.
Apple made its WWDC keynote available for streaming less than an hour after the event yesterday, and the full 1.2GB video recording is now available in the company’s official keynote podcast feed in iTunes. You can download “Apple WWDC 2012 Keynote Address” now for free. Apple has HD and 1080p versions available as well.
The keynote runs 1 hour and 54 minutes long, and you can watch it on all of your devices, including the Apple TV.
Tim Cook, Phil Schiller, Craig Federighi and Scott Forstall all unveiled new products from Apple at yesterday’s keynote, including new Macs, OS X Mountain Lion and iOS 6. For everything Apple announced at WWDC 2012, make sure to check out our complete roundup.
Thanks: Xin Niu
Craig Federighi took the stage after Phil Schiller at WWDC today to talk everything Mac. OS X Lion has been a wild success, and 40% of all Mac users run the operating system 9 months later. 26 million copies have been shipped exclusively through the Mac App Store.
There are 60 million Mac users around the world, and Apple’s market share has been rising exponentially in the desktop space over the past few years. The rest of the PC industry has seen a decline in sales.
“iCloud has taken off like a rocket with over 125 million registered users,” said Federighi. Apple also ran through tentpole features of OS X Mountain Lion that were revealed in the developer preview months ago. Some new features, such as Siri Dictation, were also announced.
Following a refresh to the MacBook Air lineup, Apple’s Phil Schiller unveiled a revamped MacBook Pro today at WWDC12. The updated machine boasts Intel Ivy Bridge 2.7GHz (turbo boosted up to 3.7GHz), USB 3.0, Nvidia GeForce GT 650m graphics, and 7 hours of battery life.
The 13-inch MacBook Pro spec upgrade costs $1199, while the 15-inch will sell for $1499. The 15-inch is offered in $1799 and $2199 models with beefier quad-core chips. The outwards design of these upgraded MacBook Pros have stayed the same.
Noting that everyone tries to copy the MacBook Air, Phil Schiller says they’re updating their ultraportable line.
The MacBook Air will now feature:
• Updated CPU — Ivy Bridge, up to 2.0GHz dual-core i&.
• Turbo Boost up to 3.2GHz
• Up to 8GB RAM
• 60% Faster Graphics
• Up to 512GB SSD
• USB 3 Support!
• 720p FaceTime camera
• No retina!
Prices now start at $999 and $1099 for the 11-inch, $1199 and $1499 for the 13-inch
(This story is developing.Check back for updates.)
Image: The Verge
After addressing the crowd about the App Store, Tim Cook has moved onto the next thing to brag about: new MacBooks, OS X updates and iOS 6! But first, Phil Schiller joins the stage.
(This story is developing.Check back for updates.)
Image: Engadget