Mobile menu toggle

Search results for: Phil Schiller

Get Ready: We’re Live-Blogging Apple’s WWDC 2012 Keynote Today At 10 A.M. Pacific / 1 P.M. Eastern

By

apple-wwdc-2012-setup

It’s almost here, folks. One of the biggest events of the year for an Apple fan is today, June 11th. Tim Cook, Phil Schiller and others will be taking the stage at Apple’s Worldwide Developers Conference in sunny San Francisco at 10 A.M. Pacific/ 1 P.M. Eastern.

We’re expecting a whole lot of announcements from Apple tomday, so stay tuned to Cult of Mac for breaking coverage all day, and especially starting at 10/1 Pacific/Eastern, when our live-blogging coverage of the keynote will commence.

Thousands of developers will be crammed into the Moscone Center this morning to watch Apple talk about new products like iOS 6, Mountain Lion, and possibly some new Macs. It’s going to be a very busy, exciting day. We can’t wait!

Don’t expect Apple to stream today’s keynote live, but keep hitting refresh on Cult of Mac for breaking news stories all day, plus post-keynote reactions. Apple usually posts a video recording of the keynote a few hours later, and we’ll have that live as soon as it’s up, along with a 90-second video recap for you impatient types. To whet your appetite, check out our complete roundup of what to expect from Apple at WWDC 2012 and our history of Apple product announcements at WWDC from the past decade.

Image: James Martin/CNET

The History Of WWDC: Apple’s Biggest Announcements [Feature]

By

A look back at Apple's biggest WWDC announcements from the past decade.
A look back at Apple's biggest WWDC announcements from the past decade.

Apple’s Worldwide Developers Conference (WWDC) has been a staple event for the company since since the turn of the 21st century. The first ever WWDC was held in 1983, but it wasn’t until 2002 that Apple started using the conference as a major launchpad for new products. Since then, Steve Jobs and Co. have unveiled products like the Power Mac G5, Mac Pro, iPhone, and plenty of software. Because WWDC has always been a developer-focused conference, Apple uses the event to announce new apps, OS X versions, major iOS updates, etc. For an Apple fan, it doesn’t get much better than WWDC.

With WWDC 2012 set to kick off on Monday, June 11th, we decided to take a look back at the big announcements Apple made at WWDC over the past decade.

Siri Ads Featuring John Malkovich Are Officially Apple’s Worst Ads In Years

By

Malkovich has Siri telling jokes, but Apple's fans are far from amused.
Malkovich has Siri telling jokes, but Apple's fans are far from amused.

Apple has produced some of the most memorable adverts in history. Its “1984” commercial for the original Macintosh is still talked about today, and we can all remember the “Mac vs. PC” commercials, and the dancing silhouettes that were used to promote the iPod. However, it hasn’t quite been the same story in recent years.

Despite promoting incredibly popular products like the iPhone and the iPad, Apple’s most recent commercials have been far from unforgettable. In fact, the CEO of one ad-tracking firm has revealed that Apple is being mocked for its latest Siri commercials, which employ celebrities to sell a feature that rarely works in real life.

Why Apple Should Look Back, Though Steve Jobs Never Did [Opinion]

By

Apple Museum 1

Last week, I published an opinion piece proposing that Apple open a corporate museum. It was also published on Forbes.com. The story started trending by Sunday evening. Then somewhat amusingly, it got buried first thing Monday morning by the wall-to-wall coverage of Ashton Kutcher, who’s to play Steve Jobs in an upcoming indie film. To be honest, I really wasn’t all that amused.

NVIDIA Will Perform Its Own Benchmarks On A5X CPU After Apple Claims It Outperforms Tegra 3 Chip

By

A5X-vs-Tegra-3
Image courtesy of GDGT

During Apple’s iPad keynote yesterday, Phil Schiller, its senior vice president of worldwide marketing, claimed the tablet’s new A5X processor offers 4X the graphics performance of NVIDIA’s quad-core Tegra 3 chip.

NVIDIA says that while it was “certainly flattering” to be called out by the Cupertino company, it will be performing its own benchmarks on the new iPad to see if Apple’s claims are really accurate.

The Reason Apple Named It “The New iPad”

By

Screen Shot 2012-03-07 at 10.12.53 PM

Thousands of Apple fans let their jaws hit the floor earlier today when Apple announced “the new iPad.” There was no “iPad 3,” no “iPad HD,” no “iPad Epic Pro Super X 4G LTE Touch.” Just iPad. Apple broke the numbering scheme and went back to the basics.

Why? Apple VP of Worldwide Product Marketing Phil Schiller revealed the answer after today’s keynote.

Online Pre-Orders For The New iPad Now Live

By

Screen Shot 2012-03-07 at 2.53.13 PM

Apple has made the new iPad available for pre-order on its online store. As Phil Schiller noted during today’s keynote, the tablet will become available in stores on Friday, March 16th, with international availability occurring the following week.

The new iPad starts at $499 and features many new features, including a Retina display and 4G LTE networking.

It’s Official: iPhoto For iPad Is Here [iPad 3 Event]

By

apple-ipad-event-2012_053

And looks like the rumors were true. Now that the iPad can both take and show 1080p images, Apple’s unveiling iPhoto for iPad. And, as with everything Apple does, it’s supposed to be amazing.

According to Phil Schiller, “Why do it need iPhoto for iPad? If you’re someone who truly loves photos, that’s what it’s for.”

What can you do with iPhoto for iPad? All of the best things you can do on iPhoto for Mac — effects, editing, photo journals. There’s also smart browsing, brushes, multi-touch effects, share on social networks, and more.

1 38 39 40 41 42 56