With its new reality show Planet of the Apps, Apple didn’t try to reinvent the wheel. It slapped a new body on a well-worn vehicle — wannabe entrepreneurs pitching their precious ideas to a panel of questionable celebrity experts — and drove straight to “Meh-ville.”
Over the last year or so, you could be forgiven for thinking Apple has been dickering about. The company seemed sluggish and slow.
Yeah, there have been a few hardware upgrades, but nothing special, and certainly nothing breakthrough.
And then today! Bam! A jam-packed WWDC keynote with a slew of amazing-looking new hardware and software.
Apple is back, in a big way!
If you felt worried about Apple’s supposed lack of innovation, today’s action-packed WWDC keynote should have allayed your fears. Apple execs sprinted through a 2.5-hour technology showcase filled with hardware updates, serious software upgrades and even a whole new product category.
The whirlwind presentation showed the end result of a busy company with almost unimaginable assets. Far more than a sleepy kickoff to an annual developers confab, today’s stunning presentation showed the magical output of an innovation machine firing on all cylinders.
Anyone who pegged Tim Cook as asleep at the wheel better think again. Here are the key takeaways from Apple’s Worldwide Developers Conference 2017 keynote.
Developers just got an early preview of Apple’s upcoming iOS 11 update for iPhones and iPads today during the company’s WWDC 2017 keynote in San Jose.
The new update packs some huge new features that make iOS more powerful and easier-to-use than ever. Apple’s update is so jam packed that some of the best new additions didn’t even get some stage time at WWDC.
Apple today teased a big Swift Playgrounds update that allows students to control real-world devices.
Using Swift, the company’s open-source coding language, users can take control of robots, drones and musical instruments — all via an iPad.
Restricted stock options for six senior Apple execs vested this month, becoming common stock units with a value of around $13.6 million per person.
The executives in question include Apple COO Jeff Williams, SVP and General Counsel Bruce Sewell, SVP of Worldwide Marketing Phil Schiller, SVP of Internet Software and Services Eddy Cue, SVP of Software Engineering Craig Federighi, and SVP of Hardware Engineering Dan Riccio.
Apple today revealed that it is planning to introduce an all-new Mac Pro and a new external display next year.
The company acknowledges that the existing Mac Pro doesn’t fulfill all the needs of its pro customers, but the new model with have a more traditional modular design that will allow Apple to “keep it fresh.”
The latest iOS 10.3 update uses a simple trick to make your iPhone feel noticeably snappier. According to one Apple engineer, the company made its animations faster so that everything happens ever so slightly quicker.
The world of quotes is a poorer place without Steve Jobs, who was a quote machine. Nonetheless, plenty of people talked about Apple this year, whether lauding the company’s successes or damning its strategies.
Here are the most memorable Apple quotes of 2016.
The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.
After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.