Bloomberg Businessweek is back with another extended interview from its big Apple cover story of Tim Cook, Jony Ive, and Craig Federighi. After publishing the original story, a full transcript of the interview with Cook was published online over the past weekend. Now the same thing has been done for Jony Ive and Craig Federighi, who spoke to Businessweek week together about their roles at Apple.

To set the stage, this interview took place a day after the iPhone 5S and 5C launch event. I met Ive and Federighi in a ground-floor conference room in one of the buildings on Apple’s campus in Cupertino, Calif. Federighi was first to arrive, followed by Ive. In case you’re wondering, they’re both nice—not standoffish, not chilly, just nice. Federighi asked me if I had used Apple products and for how long, which began a conversations about carwash wages and an Apple IIC. Ive complimented my messenger bag, which, I must admit, I was sort of psyched about.

There are plenty of great quotes that make this interview worth a read for any Apple fan.

Source: Bloomberg Businessweek

Steve Jobs used to take care of Apple’s biggest product unveilings prior to his passing in 2011, and since then, they’ve been shared around among the top company executives. Scott Forstall handled everything iOS, but his departure from Cupertino last year left the door open for someone else.

At WWDC on Monday, Craig Federighi, Senior Vice President of Software Engineering, took to the stage to present iOS 7 and OS X Mavericks, and he’s now being hailed the perfect frontman for Apple, with developers, fans, and even investors impressed by his pitch.

Apple has announced a restructuring of its executive lineup today. Craig Federighi and Dan Riccio have both been promoted to the level of senior vice president.

Bob Mansfield, who had planned to retire back in June, will remain at Apple and report directly to Tim Cook and work on “future products.” Mansfield has been an instrumental part of Apple’s success since he joined the company in 1999. He has led the hardware engineering for the iPhone, iPad, and Mac since 2005.

By now you’ve probably already seen this story floating around the internet, but in case you haven’t, here’s your assigned Apple reading for the day. Bloomberg Businessweek has an exclusive interview with Apple’s Tim Cook, Jony Ive, and Craig Federighi for its latest issue.

Apple is preparing for a major internal reorganization ahead of COO Jeff Williams’ retirement later this year. As part of the rejig, Eddy Cue, Apple’s senior vice president of services, will oversee the health and fitness team.

Meanwhile, leadership of the watchOS division will move to Craig Federighi, Apple’s head of software engineering.

Craig Federighi, Apple’s head of software development, finally gave more details on why the AI-enhanced new Siri version got delayed for so very long. He explains why Apple thought it could deliver the new feature this year, but eventually had to push back the launch until possibly 2026.

The intent seems to be to show that Apple was being overly optimistic, not deceptive, when it said at WWDC24 the new Siri version would be out within a year.

Craig Federighi is no longer in charge of Siri. Responsibility for Apple’s troubled voice assistant has been given to John Giannandrea, who is now in charge of all Apple’s artificial intelligence efforts.

Siri is seen as poor competition for Amazon Alexa, Microsoft Cortana, and Google Assistant. Its weakness is hurting sales of Apple products, including the HomePod.

December 20, 1996: Apple Computer buys NeXT, the company Steve Jobs founded after leaving Cupertino a decade earlier.

The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, a computer company that already saw its hardware division crash and burn. But the price is worth it when you consider what Apple gets as part of the deal: the return of Steve Jobs.

John Giannandrea, the man responsible for making Apple Intelligence what it is today, is out. It’s an expected change, as senior management reportedly didn’t think Giannandrea could provide the leadership needed to develop critical AI products.

Amar Subramanya, who Apple poached from Microsoft, will replace Giannandrea. Prior to his short stint at Microsoft, Subramanya spent many years at Google — most recently as head of engineering for the Gemini AI chatbot.

October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.

Design chief Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.