May 19, 2001: Apple revolutionizes the world of computer shopping by opening its first two Apple Stores. Located in Tysons Corner, Virginia, and Glendale, California, the new outlets represent the culmination of a long-term dream for Apple.
A couple of decades later, Apple will expand its retail operations to more than 500 stores in 26 countries and regions around the world. And they will become some of the most profitable retail outlets anywhere on a dollars-per-square-foot basis.
Apple’s upcoming super-slim iPhone 17 Air could weigh just 5.11 ounces, according to a new leak. That would make it one of the lightest smartphones on the market. However, the phone’s thinness could come at the expense of battery life.
The leaker says the device will come with a paltry 2,800mAh battery. But Apple might tap new technology to make that tiny battery last longer than you would expect.
Apple might allow users to replace Siri with another virtual assistant on iPhone, iPad and Mac, according to a new report.
While Apple’s smarter Siri will not arrive until at least next year, Apple users in the European Union might get something even better in the near future.
May 18, 2006: The world — and, more specifically, the Apple-watching press — gets its first glimpse of the swanky new Fifth Avenue Apple Store in New York City.
Previously hidden behind a black plastic wrapper during development, that all changes a day before the store’s grand opening. Workers remove the covering to reveal a 32-foot glass cube adorned with a floating, white Apple logo. At 10 a.m., members of the press get an exclusive tour of the new venue.
May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up.
Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history of business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”
May 17, 1978: Steve Jobs’ first child, a daughter named Lisa Brennan-Jobs, is born. The child of the 23-year-old Apple co-founder and his high school girlfriend Chris-Ann Brennan, Lisa’s parents are no longer a couple when she comes into the world.
Several shameful years follow in which Jobs denies paternity of his daughter, before they eventually reconcile.
The sci-fi action comedy Murderbot season 1 is the hottest show premiering this weekend. Apple TV+ turned an award-winning collection of novels into a series that’s fun to watch, with an enjoyable mix of laughs and fight sequences… with some suspense mixed in.
Here’s why you should tune in this weekend, whether you’ve read Martha Wells’ books or not.
Sony’s newest flagship over-ear headphones, WH-1000XM6, promise the “best noise cancellation” in the industry and seamless wireless connectivity, the company said Thursday. The $450 cans — not cheap but less than AirPods Max’s $549 list price — should appeal to discerning Apple fans.
And Sony enlisted Post Malone as a pitchman for the new headphones, for what that’s worth. Hardly seems necessary, as this series of cans typically sits at or near the top of many best-headphones lists every year.
If you rely on your MacBook to handle serious workloads — think 3D renders, Xcode builds or 200-tab research sessions — you know the right machine doesn’t come cheap. Luckily, you can finance MacBooks with Upgraded, a convenient upgrade program that makes it easy to get the exact laptop you need, when you need it … without paying thousands upfront.
With 0% interest financing over 36 months and the option to upgrade every 24 months, the subscription-based service is an ideal option for power users who want the latest Apple silicon without paying a fortune upfront.
May 16, 1994: Apple launches the PowerBook 540c, one of the best laptops in the company’s history.
Part of the innovative 500 series of PowerBooks, the 540c is the laptop to own in 1994. Blisteringly fast, packed with innovative features, and offering the best notebook display on the market, it’s a triumph on every level. Although for $5,539 (over $11,900 in today’s money), it had better be…