Apple shook up its iPhone lineup with the Awe Dropping event’s iPhone Air introduction. The dramatically thinner device, which drops the “17” series number in its name, replaces the Plus model. The super-slim new handset is Apple’s biggest iPhone design departure in years, packing Pro features and remarkably long battery life into a slight-yet-powerful handset.

“We are thrilled to introduce the impossibly thin iPhone Air at 5.6 millimeters,” said John Ternus, Apple senior vice president of Hardware Engineering. “It’s the thinnest iPhone we’ve ever made, and it’s also exceptionally light. It’s unlike anything you’ve ever held before, and it’s packed with our most advanced features.”

The Apple Watch SE 3 boasts a lengthy list of features new to Apple’s most affordable smartwatch, including an always-on display, temperature sensor, 5G and more. But the price didn’t go up.

“Apple Watch SE offers a great way for users to start their Apple Watch journey, delivering outstanding health, fitness, safety, and connectivity features at an incredible value,” said Stan Ng, Apple’s vice president of Apple Watch and Health Product Marketing. “With even more health features, an Always-On display, and fast charging, we’re excited to see the ways Apple Watch SE 3 supports more people around the world to live a healthier and more active life.”

Apple unveiled the Apple Watch Ultra 3 at its Awe Dropping event Tuesday, showcasing a bigger display, a faster chip and satellite connectivity.

“Apple Watch Ultra is our most advanced Apple Watch, designed to take users from sports and adventure to the rest of their life, and help them stay active, healthy, connected, and safe, wherever they are,” said Eugene Kim, Apple’s vice president of Apple Watch hardware engineering.

September 9, 2009: Apple CEO Steve Jobs makes his public return to the company after successful liver-transplant surgery.

Appearing onstage at Apple’s fall event, Jobs receives a standing ovation that lasts almost a minute. He then opens the keynote on an unusually personal note by discussing his health.

“I wouldn’t be here without such generosity,” Jobs tells the audience, referring to the organ donor whose liver he received. “I hope all of us can be as generous and elect to become organ donors.”

Before revealing Apple’s new iPad nano line, Jobs says, “I’m vertical, I’m back at Apple, and I’m loving every day of it.”

Apple TV+ dominated the first night of the 77th Creative Arts Emmy Awards over the weekend, securing a record-breaking 15 wins led by breakout performances from comedy The Studio and psychological drama Severance. Overall, the streamer’s staggering 81 nominations covered 14 original titles.

September 8, 2003: Apple reveals that the iTunes Music Store recently sold its 10 millionth song download. The tune in question? Avril Lavigne’s “Complicated.”

Come to think of it, “You fall and you crawl and you break and you take what you get and you turn it into [success]” describes Apple pretty well in the late ’90s and early 2000s.

Apple’s biggest day of the year is almost here! September 9 brings the Awe Dropping event that’ll be jam-packed with product launches. We’re definitely expecting multiple redesigned iPhones and upgraded Apple Watches, plus there could be a few more products on the agenda.

Here’s the full list of Apple products rumored to be coming on Tuesday.

The alleged battery capacity of the iPhone 17 lineup has surfaced online. It points to Apple using significantly bigger batteries on its upcoming iPhone.

And for the first time since adding eSIM support with the 2017 iPhone X, Apple may equip the eSIM-only models with a larger battery.

September 7, 2016: Apple unveils the first-gen AirPods during a special event in San Francisco. The blindingly white wireless earbuds look undeniably strange at first glance, with their long, slender stems and a charging case that looks like a dental floss container.

However, after their December release, AirPods will quickly become the most popular earbuds in the world.

The remarkable demo of the first-gen AirPods comes exactly 11 years after Apple showcased its first phone, a doomed collaboration with Motorola called the Rokr E1.

KeySmart’s SmartCard Lite is a Bluetooth tracker that’s thin enough to slip into your wallet or ID badge holder.

It integrates seamlessly with Apple’s Find My app and, at just under 2mm thick (about the size of two credit cards), it slides easily into any wallet, badge holder or lanyard clip. That means no pocket bulge and no awkward fit.

Right now, you can get one of these slim wallet trackers for just $19.99 (MSRP $24.99).