Considering that some people were predicting the iPhone 7 to be a commercial and critical disappointment, the arrival of Apple’s latest iPhone refresh has gone incredibly well.
There have been challenges, however. First there was Hissgate, in which some iPhone 7 Plus owners reported that their handsets emit strange noises when under heavy load. Now there’s a glitch with Apple’s new Lightning EarPods.
Apple debuted three new ads over the weekend: two of them for the new iPhone 7, and one for the Apple Watch Series 2.
Highlighting the new waterproofing features of all the devices, along with the low-light camera sensor of the next-gen iPhone, they’re strong, artistic ads — which do the job of explaining to you what Apple’s new smartwatch and handset are capable of, without making it feel like you’re being given the hard sell.
Check them out below.
The iPhone 7, iPhone 7 Plus and Apple Watch Series 2 are out today and — while a botched roll-out means not everyone will get the device they want — Tim Cook is keen to show that there are plenty of happy customers out there.
In a post on Twitter, Apple’s CEO writes that, “It’s time! #iPhone7 and #AppleWatchSeries2 are here!”
Well, for some of us at least!
iPhone 7 units are going to be rarer than hen’s teeth this Friday, according to Apple. The company’s retail stores have sold out of the hugely popular jet black iPhone 7 and all iPhone Plus models altogether.
In other words, unless you reserved ahead, simply queuing outside your local Apple store is no guarantee you will get the handset you want on launch day.
We’ve got even more deals on the iPhone 7 this week, as well as one of the lowest prices we’ve ever seen on the first-generation Apple Watch. These and more are in this week’s roundup of best Apple deals.
Tim Cook appeared on Good Morning America today, in which he defended Apple’s decision to ditch the 3.5mm headphone jack and reaffirmed the pro-AirPod message that “wireless is the future.”
“When you decide on what the future is, you want to get there as soon as you can,” Cook said. “That jack takes up a lot of space in the phone, a lot of space. And there’s a lot of more important things we can provide for the consumer than that jack.”
The first Apple Watch Series 2 reviews are out and, like the iPhone 7, they’re largely positive — while also noting that this isn’t an entirely essential device. If you held out on buying an Apple Watch last year, though, or you’re a certified fitness nut, this could be the wearable for you.
Check out our review roundup below.
Apple is trying its darndest to grow its brand in India but, just like Apple’s troubles in China, it seems to be running into problems with the government.
According to a new report, the Indian government is currently trying to force foreign smartphone makers — Apple included — to bake in Indian-developed biometric technology, designed to allow users to access a range of public and private services, such as banking.
And Apple’s none too happy about it!
Apple has dropped the first of many iPhone 7 ads — called, with Jony Ive levels of minimalism, “iPhone 7.”
Rather than explicitly advertise specific features of the next-gen handset, Apple instead opts for a moody teaser commercial, playing off the black color scheme of its latest iPhone.
Check it out below.
This week on The CultCast: iPhone 7, AirPods, the new Apple Watch — we’ll cover everything Apple announced this week, and tell you what we like, what we don’t, and what we’ll be spending our own hard-earned monies on. Plus: Nintendo’s big move into iOS, and how to lock down the exact iPhone you want when the preorders go live.
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