Apple has posted a short film online, shot on iPhone by Michel Gondry, the director of 2004’s Eternal Sunshine of the Spotless Mind. Called “Detour,” the short French language comedy tells the somewhat surreal story of a girl’s lost tricycle — which just so happens to also include plenty of slapstick pratfalls and some singing fish. Because why the heck not?

Check it out below.

It’s cool to own an original, first-gen iPhone. But if you really want to show that you were among the Apple faithful — a true believer who queued up for Cupertino’s inaugural handset back on June 29, 2007 — you’re going to want an extra accessory: the custom paper bag it came in.

More than just an oddball Apple collectible, it’s an early example of the extraordinary care Cupertino puts into packaging its magical devices.

Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.

The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.

Greenpeace has launched a new campaign, seeking signatures to push Apple and other device makers to make more repairable, longer-lasting products to cut down on electronic waste.

In partnership with our friends over at iFixit, the campaign casts a critical eye over 40 different devices made between 2015 and 2017, and then assesses them according to how repairable each one is.

Buying a birthday present for your boss can seem impossible. But the friends and co-workers of MacPaw CEO Oleksandr Kosovan — a diehard Apple fan — saw an opening after he bought a treasure trove of vintage Macs to create a museum at his company’s headquarters.

MacPaw’s mini Apple museum, filled with vintage gear auctioned off by fabled Apple repair shop Tekserve, contained no iPhones. Leaving out the smartphone that changed the world seemed like a glaring hole in a collection that otherwise did a good job of showing Apple’s role in revolutionizing personal computing.

As Apple scrambled to create the first iPhone, the company’s engineers tore apart literally dozens of rival products to work out what made them tick, according to a new interview with former Apple exec Tony Fadell.

He may be best known today as the founder of Nest, but Fadell was one of the fathers of the iPhone — which, if you haven’t heard, celebrates its 10th birthday this week. Fadell reveals more about Apple’s reverse engineering efforts in an interview with Wired U.K..

Cult of Mac is collaborating with Wired U.K. all this week for an in-depth look at the iPhone’s first decade — and the device’s lasting impact.

It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.

Predicting the future is tough, even for the experts. That’s the only lesson we can learn from looking back at these horribly misguided iPhone predictions that greeted the device at its launch 10 years ago.

Before most people had even wrapped their fingers around Apple’s first-gen smartphone, tech pundits, analysts and competing CEOs were already writing off the iPhone as a disaster similar to Apple’s previous excursions into video game consoles and the like.

Here are just a few of the laughable reactions that greeted the iPhone in 2007.

The lobby of the Steve Jobs Theater at the new Apple Park campus looks nearly ready to host Apple events. Crews are working around the clock to finish the new Apple headquarters and the entire site is finally starting to come together now that landscaping is almost done.

A new drone video reveals there’s still some work to go on the theater and the main spaceship building, but road striping and landscaping are well underway. The video includes an incredible shot of the theater lit up at night with Apple Park in the background.

Check it out:

The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.

The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.

This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.