Apple celebrated Memorial Day by launching three new ads as part of its “Life is easier on iPhone” campaign.
The witty ads, which run 15-seconds each, focus on security, contacts, and performance on the iPhone versus generic other devices. Subtly harkening back to the classic “1984” Macintosh ad, Apple’s competition is shown to be dull and gray, while Apple is depicted as a colorful utopia where everything “just works.” Check them out below.
Apple is allegedly planning to take its Artificial Intelligence game to an all-new level an AI-powered iPhone chip.
In a race to catch up with the competition at Amazon and Google, Apple has a team of engineers working on a new piece of silicon that’s dedicated to processing artificial intelligence commands which could lead to improved battery life.
Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.
Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.
Insanely fast mobile data speeds could be coming soon to Apple’s iPhone lineup, based on a new filing with the FCC that reveals the company has begun testing 5G network technology.
Apple recently applied for an experimental license to use new wireless technology called “millimeter wave.” The FCC approved Apple’s permit today and revealed some details about the project by making the company’s application public.
To encourage manufacturing in India, Indian authorities have offered to let Apple import smartphone components for use in local manufacturing, tax free.
Apple previously asked for a 15-year tax holiday from paying tax on importing components it needed for Indian manufacturing. The request was denied by authorities, but it seems that a compromise may be reached, whereby Apple will gradually increase the local production of components in India.
Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.
The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.
Apple has blamed a third-party battery for the explosion of a pair of noise-cancelling headphones.
Apple does not specify which batteries should be used with its devices, and the owner, who was wearing the headphones when they blew up on a flight between Australia and China, is “disappointed” with the company’s response.
Even the biggest of iPhone fans would admit that the device has become somewhat boring in recent years, but that hasn’t had any impact on loyalty to the Apple brand.
According to a new study, a whopping 92 percent of iPhone owners who plan to upgrade within the next 12 months will choose another Apple smartphone. That’s the highest retention rate among any smartphone maker, and it suggests iPhone 8 will be huge.
Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.
The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.
Enjoy the funky new video:
Apple’s new spaceship campus still isn’t quite ready for employees to move into yet, but the amount of work done over the past year has been absolutely astonishing.
In the latest aerial video of Apple Park, drone videographer Matthew Roberts takes fans through a breathtaking review of all the construction that’s gone on in the past year. You can watch as Tim Cook’s beautiful pile of dirt gets slowly redistributed across the campus as solar panels, glass walls and hundreds of trees get put in their proper place.
Check out the progress Apple’s made: