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Drone flyover video shows Apple Park is all work, little play

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drone
Latest drone flyover video showcases Apple Park in all its glory.
Photo: Matthew Roberts

Apple Park is really coming together, and a new drone flyover video by Matthew Roberts shows it.

The video showcases not just the circular “spaceship” HQ, but also the visitor’s center, Steve Jobs Theater, landscaping, and more. It’s impressive stuff, and definitely worth checking it out. Watch the video below.

Not everyone thinks iPhone 8 will spawn the ‘supercycle’ Apple needs

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iPhone8
The iPhone 8 may struggle to beat the iPhone 6.
Photo: Imran Taylor

Pretty much everyone thinks the iPhone 8 is going to be Apple’s biggest hit to date, with some Wall Street pundits even claiming its success will transform Apple into a trillion-dollar company.

Some analysts at Deutsche Bank don’t agree, however. In a note to investors, analysts Sherri Scribner, Adrienne Colby and Jeffrey Rand write that they think “investors will be disappointed by iPhone growth in FY-18 and FY-19.” Here’s why.

Former Apple Watch rival Jawbone is entering liquidation

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Jawbone
Were you a Jawbone user?
Photo: Rob LeFebvre/Cult of Mac

Electronics company Jawbone is reportedly closing shop after years of financial pressures.

Having started life in 1998, Jawbone initially made Bluetooth-equipped earpieces and wireless speaker, before transitioning into wearable devices for use in fitness tracking. It was best known for the UP series of wearable devices, and at its height was valued at a whopping $3 billion.

Alas, no more!

How Apple made the iPhone magical, this week on The CultCast

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The Original iPhone
It was a thing of beauty, but the software made it magical.
Photo: Apple

It’s easy to ignore how intuitive it is to use an iPhone. But a team of designers painstakingly crafted the vast array of simple swipes and taps that give the iPhone its magic.

This week on The CultCast, we’ll tell you the stories behind inertial scrolling and Swipe to Unlock. And we’ll talk about Bas Ording, the man who brought iOS to life using the physics of our natural world.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10 percent off any hosting plan.

Apple recruits Samsung to resolve iPhone chip problems

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Samsung
Apple is leaning more heavily on Samsung.
Photo: Jim Merithew/Cult of Mac

Apple is turning to Samsung to resolve some of the yield issues it is having with its NAND flash storage chips for the upcoming iPhone, claims a new report.

Existing suppliers SK Hynix and Toshiba have reportedly both experienced lower-than-expected yield rates for the next-gen iPhone chips. As a result, the overall supply of NAND flash chips bound for Cupertino has fallen short of demand by as much as 30 percent.

Apple cuts iPhone, iPad prices in India following tax reforms

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Apple supplier is increasing its ability to build masses of iPhones in India
Demand for Apple's iPhone is up in India.
Photo: Ste Smith/Cult of Mac

Apple has cut iPhone, iPad, and Mac prices in India this week following sales tax reforms.

Shoppers can now save up to 7.5 percent on the latest iOS devices, but the discounts aren’t quite as generous on Apple Watch or Macs.

iPhone chipmaker no closer to ending dispute with Apple

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Apple patches things up with mobile GPU maker Imagination
Imagination has been building GPUs for Apple since the iPod.
Photo: Apple

Imagination Technologies, the company that has been making graphics chips for Apple’s mobile devices for well over a decade, says it has made no progress in its ongoing dispute with the iPhone maker.

Imagination is still in talks with potential buyers after putting itself up for sale, but it is adamant that it will continue its fight with Apple after the company’s “unsubstantiated claim.”

Cult of Mac Magazine: iPhone turns 10: Inside stories from a decade of Apple innovation

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Cult of Mac Magazine: iPhone Turns 10
Get behind-the-scenes stories from the quest to create a world-changing gadget.
Image: Ste Smith/Cult of Mac

It’s hard to put into words the iPhone’s massive impact on society over the past decade. But we tried! In this week’s Cult of Mac Magazine, we’ve rounded up our best coverage (including stories from our collaboration with Wired UK) of the iPhone’s 10th anniversary.

We’ve got insider stories about the development of breakthrough iPhone features, ultra-rare iPhone prototypes and much more for your reading pleasure. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.