Availability of the iPhone X seems to be better than expected. While the phone was predicted to sell out almost instantly, there seems to be a good supply at some Apple stores.
The big flagship store in San Francisco’s Union Square appears to have plenty of phones still in stock, according to Traci Dauphin, my wife, who just left the store.
Using Apple Pay on the iPhone X is a little different than using it on the iPhone 8 and earlier. That’s because Apple Pay on older iPhones uses both the home button, and Touch ID, neither of which feature on the iPhone X. So how do you make an Apple Pay purchase with your new iPhone? It’s easy. Here’s how.
Each generation of iPhone has brought with it a camera more amazing than the last. As users ogled over higher resolution, bigger sensors and new computational features, few saw the device’s evolution as more than just the making of a better camera.
But the iPhone X gives the camera a new job description — it’s not just a photography specialist anymore. How iPhone cameras function in the future will have little to do with the photographic image. And the iPhone X previews the innovations to come.
iPhone X will be even harder to obtain in San Francisco today. Three thieves stole more than 300 models worth over $370,000 from a UPS truck parked outside an Apple Store. Those who pre-ordered should still get theirs on time.
Fans have begun lining up outside Apple Stores around the world to get their hands on iPhone X. The device makes its official debut tomorrow, and Apple has promised that units will be available for walk-in customers. However, they’re expected to disappear quickly (just like preorders did).
Some lines have already turned chaotic, while latecomers are offering money for precious spots near the front.
Apple will give investors their first insight into iPhone 8 sales, right on the eve of the iPhone X launch.
The final Apple earnings call of 2017 takes place Thursday, November 2, at 2 p.m. Pacific. Apple’s fourth fiscal quarter ended right after the iPhone 8 started shipping. The results aren’t expected to be record-breaking, but this first glimpse should give us a better idea of how monstrous Apple’s holiday season will be.
This is what to watch for:
Apple is following an unorthodox word-of-mouth marketing campaign for the iPhone X, and that has continued with a new press release issued by Apple — showing off the best review soundbites from the first reviews for its next-gen handset.
The press release is accompanied by a movie-style poster with quotes from outlets such as Mashable, TechCrunch, and others.
Does it seem strange that Apple would release two markedly different iPhone models, the iPhone 8 and 8 Plus and the radically different iPhone X, in the same year? If so, a new interview with Apple executives may help explain it: it wasn’t Apple’s original plan.
According to Dan Riccio, Apple’s senior vice president of Hardware Engineering, the company originally planned to deliver the iPhone X in 2018, a full twelve months later than it wound up introducing it. However, “with a lot of hard work, talent, grit, and determination we were able to deliver them this year.”
Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.
By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.
Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.
Apple has reportedly bought a California startup that developed new image sensor technology that could boost the iPhone’s photo and video capability.
A news website that covers the digital imaging space reported on Apple acquisitions of InVisage, citing unnamed sources that said the deal was completed in July. Some former InVisage employees are already working in Cupertino, according to the report.