You might be pronouncing the name of Apple’s next smartphone incorrectly. And this goes beyond the confusion resulting from people not calling the iPhone X the “iPhone 10”. But it’s related.

It turns out the “S” in the iPhone XS doesn’t mean what you think it means.

Apple’s huge iPhone keynote tomorrow won’t give any stage time to the company’s Beats-branded headphones.

Despite being the largest headphone brand in the world and inking a sweet new deal with the NBA, new Beats headphones aren’t planned to be revealed at Apple’s biggest event of the year.

Apple’s decision to boot five of far-right conspiracy theory website InfoWars’ podcasts off its platform was the trigger for Facebook doing the same with several of host Alex Jones’ pages on the social network.

The factoid was revealed in a new profile of Facebook CEO Mark Zuckerberg, published in the New Yorker. Apple has since banned Jones from the App Store permanently.

Is Apple’s push to release ever-larger iPhones anything to do with the growing success of its Services division? That’s the theory put forward by the Wall Street Journal.

Drawing on Kantar data, the report notes how larger screens are linked with greater usage of everything from apps to watching videos. It would also explain why Apple is seemingly in no rush to upgrade its 4-inch iPhone SE, despite the fact that some users love it.

We know almost all of the specifications of the 2018 iPhones that are being announced this week, but the names remain something of a mystery. A mystery that might have been solved thanks to a leak from the wireless service provider China Mobile.

This confirms two of the product names from previous rumors, but the third comes out of left field.

Alex Jones and Infowars Official have been permanently banned from the iOS App Store.

An Apple spokesperson said it was because company guidelines prohibit software that’s “offensive, insensitive, upsetting, intended to disgust or in exceptionally poor taste.”

This week on The CultCast: Get ready for the iPhone Max! Plus: Rumors indicate Apple’s new iPhones will receive a serious price cut; Apple is working on the one feature the  Watch desperately needs; and Leander reveals Apple’s secret sauce — the design and creative processes Cupertino developed over the years that help it create some of the world’s most iconic products.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace website. Enter offer code CultCast at checkout to get 10 percent off your first hosting plan or domain.

Why couldn’t you type the F-word on the iPhone? Why did Steve Jobs make weird eye movements during demos? What kind of manager was Scott Forstall?

These and other questions are answered in a new book by Ken Kocienda, a former iPhone programmer who spent 15 years at Apple helping to develop the first iPhone, iPad and Safari web browser.

Published this week, Creative Selection, Inside Apple’s Design Process During the Golden Age of Steve Jobs, is a fascinating account of Kocienda’s career that focuses on how Apple makes great software. (read our review here)

Here are some of the most interesting things we learned from the book.

We already know that Apple sells more smartwatches than everyone else. But there are other types of wearable computers. Do companies sell enough of these other types to overtake the Apple Watch? In a word…Nope.

But the second largest wearable maker might surprise you. Especially considering how close behind Apple they are.

iPhone fans hoping that Apple will bring back its beloved Touch ID features are in for some disappointment.

There were rumors for years that Apple was trying to embed a fingerprint reader into iPhone displays. One of the most reliable Apple analysts in the game is predicting that the technology will not make it to iPhones. Or if it does, it won’t come out this decade.