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Why Apple makes it nearly impossible to fix your own iPhone

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This opened iPhone X looks a lot like a snake's mouth. That's appropriate.
This opened iPhone X looks a lot like a snake's mouth. That's appropriate.
Photo: iFixit

Whenever a new iPhone or iPad is released, Apple gets criticized for how hard it is to work on. Special tools are required and everything is glued together. Replacing your own screen or battery is nigh impossible.

But it turns out the company is doing you a favor. Because iPhone repair is surprisingly dangerous.

Apple loses marketshare but still makes the most money

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Apple profits
Apple can afford to lose some marketshare because of how profitable it is.
Illustration: Cult of Mac

Apple is the headline in two new studies. One seems alarming as it shows Apple’s share in the smartwatch market has declined by 14 percent.

But the second study shows Apple as the biggest money maker in the smartphone market by a long shot. Thanks to iPhone X, Apple held 62 percent of the market share in Q2. Its closest rival, Samsung, has suffered double-digit sales losses and is a distant second at 17 percent.

Notch? What notch? Apple finds way to hide controversial iPhone ‘feature’

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iPhone XS and iPhone XS Max
It's not easy to see the iPhone XS notch in most of the official images of the device, but it's there.
Photo: Apple

The default wallpaper for the new iPhone XS models is undoubtedly beautiful. But that’s clearly not why Apple chose it. It can’t be a coincidence that the black region of the image is perfectly placed to hide the screen cutout.

Apple isn’t denying the existence of the notch in the two most expensive of the 2018 iPhones, but it’s certainly trying to de-emphasize it.

Move over, iPhone XS Max! These are the worst Apple product names of all time.

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Gather Round
Great phones, terrible names.
Photo: Apple

Let’s not beat around the bush — the new iPhone names are a mess. “iPhone XS Max” sounds like a body spray for teenagers and the “XR” in iPhone XR means … well, not very much at all.

Today’s iPhones are an explosion of confused branding.

But the 2018 iPhones definitely aren’t the first time Apple products bore baffling, awkward or just plain rubbish names. Brace yourself for a repulsive refresher as we recount the worst Apple product names of all time.

iPhone XS, XR and Apple Watch 4 — catch our unfiltered Gather Round event reactions on The CultCast

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CultCast Gather Round MacBook Pro
Catch our unfiltered reactions to Apple's newest products.

This week on The CultCast: Hot off the heels of Apple’s keynote, it’s our unfiltered Gather Round event reactions! We’ll tell you what we think about iPhone XS, iPhone XS Max, iPhone XR and the new Apple Watch Series 4. Plus: Is it worth upgrading from iPhone X to iPhone XS? We discuss that and all the other products that were noticeably missing from the keynote.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace website. Enter offer code CultCast at checkout to get 10% off your first hosting plan or domain.

Some iPhone XS Max and Apple Watch Series 4 models sell out in under a minute

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pre-orders
Did you get the device you wanted?
Photo: Apple

Did your alarm fail to go off? Were you on the fence about the new iPhones and Apple Watch Series 4, but now feel like you should place an order after all? Sorry to break it to you, but you might have left things too late.

According to frantic would-be customers, many of Apple’s new devices have already sold out. In fact, some models of the new iPhone and Apple Watch Series 4 sold out in less than a minute!

Why it’s a big deal that Lisa Jackson spoke at Apple’s iPhone XS event

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Apple VP Lisa Jackson showcases Apple's environmental efforts during the Gather Round event.
Lisa Jackson showcases Apple's green innovation during the Gather Round event.
Photo: Apple

It’s an incredibly big deal that Wednesday’s Gather Round keynote featured Lisa Jackson, Apple’s head of environmental initiatives.

The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.

So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?

Tim Cook: Why Apple’s priciest ever iPhones are still a great deal

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Tim Cook earnings apple
The new iPhones may be pricey, but consider how much they can do!
Illustration: Ste Smith/Cult of Mac

With the iPhone XS Max running up to $1,449 for the 512GB version, Apple’s smartphones have never been pricier. But Tim Cook insists that they still represent a good deal for customers.

Why? According to a new interview with the Apple CEO, it’s because they’re such multi-functional devices — which allow us to own one single gadget in place of many. And that’s worth the cash.

iPhone and Apple Watch refurbs are cheaper after iPhone XS

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iOS 11 Beta 4
It's a great time to buy older Apple devices.
Photo: Ste Smith/Cult of Mac

Apple has discounted its refurbished iPhone and Apple Watch units following yesterday’s big iPhone XS unveiling.

You’ll now pay less for an iPhone 7, iPhone 7 Plus, or older Apple Watch. There are some spectacular deals to be had, like a 38mm Apple Watch Series 1 for a mere $169.