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Phil Schiller explains 16GB iPhones, MacBooks with one USB port, design vs. battery life

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Phil Schiller
Phil Schiller answers some of our biggest questions about Apple products.
Photo: Apple

Why does the latest iPhone still ship with just 16GB of storage as standard? Why does the new MacBook have only one USB port? Why does Apple make devices thinner and thinner rather than adding bigger batteries?

At Apple’s Worldwide Developers Conference in San Francisco this week, marketing chief Phil Schiller sat down with The Talk Show to address some of these questions.

This year’s WWDC keynote was a mere ‘S’ upgrade, but that’s OK

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Will Apple hold WWDC on June 13 - 17 this year at the Moscone Center?
Apple maps out its future each year during WWDC at San Francisco's Moscone Center.
Photo: Jim Merithew/Cult of Mac

Every other year Apple releases an “S” version of the iPhone. Later this year, we’ll see the iPhone 6s and 6s Plus. The “S” models generally deliver modest improvements — better cameras, better networking, faster chips. But the basic design remains the same. The “S” suffix means the same, but better.

And so it goes with this Monday’s Worldwide Developers Conference keynote. In terms of announcements of import, WWDC 2015’s kickoff was an “S” upgrade. It built on the spectacular announcements of last year, but didn’t break huge new ground.

And that’s OK. “S” upgrades are often underrated.

Want to look like Drake? eBay has your vintage Apple jacket

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Drake talks Apple Music at WWDC.
Drake talks Apple Music at WWDC.
Photo: Apple

While Eddy Cue was busy winning this year’s worst-dressed award for WWDC 2015, hip-hop icon Drake surprised us all by hitting the stage with a vintage Apple jacket that oozed fashion from every stitch.

The hip-hop icon said he used “this tool called the internet” to score his dope threads, and you can, too, thanks to a number of eBay auctions that are selling vintage Apple jackets just like Drake’s. We haven’t found one yet with the exact same brown leather sleeves, but you can score an all-black Apple jacket that looks pretty similar for $350. If that’s out of your price range there are a bunch of other stylish options.

Check out some of the awesome Apple jackets below:

Sketchy rumor claims 4-inch iPhone is coming early next year

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Is the 4-inch iPhone coming or not?
Is the 4-inch iPhone coming or not?
Photo: ModMyI

Rumors about Apple making a return to the 4-inch form factor for future iPhones have been doing the rounds since late last year.

While they seem to have quietened down as of late, however, a new report injects some life into the story by claiming that Apple display panel maker AU Optronics is one of several companies involved with manufacturing 4-inch iPhone panels — for a device which could ship as early as Q1 2016.

Apple’s 3-D mapping tech would turn your iMac into an Xbox Kinect

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Mouse, what mouse?
Photo: USPTO/Apple

New technology dreamed up by Apple would allow users to control an interface by simply striking a pose. This would work by having Apple devices generate a depth map for identifying “a head and at least one arm of the humanoid form” from any image in which one appears.

A way to switch on our next Apple TV by waving a hand or turning your head toward the screen? Yes please!

Apple’s Watch gets updated and their television gets scrapped on The CultCast

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cultcast-apple-watch-com-head

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This week: ok sure, Apple may have forever shelved plans for a proper television, but reports of a souped-up Apple TV debuting at WWDC will make you forget all that. Plus: the good stuff in Apple’s first Watch update; new Macbook Pros and iMacs get faster specs and bigger price tags; and Steve Jobs teaches bad actors a lesson they shan’t forget.

Our thanks to Squarespace for supporting this episode. Squarespace 7 is live, and it’s their biggest update in years. Now building a beautiful website is faster and easier than ever. Learn more at Squarespace.com/seven and use code “CultCast” at checkout for 10% off any order.

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Show notes ahead!

Forget being an iPhone 6 killer, Galaxy S6 sales are a total disaster for Samsung

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After the disaster of the Samsung S5, Samsung was counting on the Galaxy S6 to lead its way back to the top — with some people even throwing around terms like “iPhone killer” as a description of the new flagship handset.

According to a new report, however, the next-gen Samsung Galaxy device is faring even worse than its predecessor — boasting sales of just 10 million units so far, which is about what the iPhone 6 managed in its first weekend.

It all adds up to a massive strategy fail on Samsung’s part.

Worthless 16GB iPhones will finally die out this year

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not-enough
We need more than 16GB.
Photo: Columbia Pictures

Apple might finally be ready to upgrade the storage on the cheapest iPhones 6s model later this year, and it could happen sooner than expected. As someone who upgraded to the 64GB 6 Plus only because 16GB is just not enough, this is great news.

iPhone 6s rumors are starting to pick up steam this week and new research report is backing up two previous rumors that Apple’s newest iPhone will enter mass production in June, with the baseline model getting a storage upgrade to 32GB.

Future phones could be unlocked by monitoring brain waves

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Never mind Touch ID, this could be the best way of unlocking future phones.
Never mind Touch ID, this could be the best way of unlocking future phones.

Touch ID made unlocking your phone faster than previously, but you know what’s more secure than fingerprints as authentication? Brainwaves.

That’s according to Blair Armstrong of the Basque Center on Cognition, Brain, and Language in Spain, who feels that the most secure type of biometrics technology could one day involve measuring the brain response of individual tech users to various words or acronyms.