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Belgium’s first Apple Store will open this month

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Apple-Store-Brussels-2-e1441353745860
Barricades have already been erected for the big day.
Photo: Apple Nieuws Vlaanderen

Good news Belgian Apple fans! The country’s first brick-and-mortar Apple Store will open later this month on Saturday, September 19.

For those keeping track at home, that’s right around the time the iPhone 6s and 6s Plus will arrive in stores — perhaps increasing the chance that the opening will be attended by a big-name Apple employee or two.

More than 60% of pay TV streams are watched on Apple devices

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Apple is dominating pay TV thanks to its range of devices.
Photo: Fortune/Adobe Digital Index

We’re less than a week away from Apple’s refreshed Apple TV service being announced, and a new report published by Adobe Digital Index is sure to bring a smile to faces in Cupertino.

That’s because an analysis of 1.49 billion TV Everywhere streams — referring to the paid streaming of shows through tablets, smartphones, computers and set-top boxes — suggests a whopping 61.9 percent is done via an Apple device.

From hobby to hero: The history of Apple TV

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Apple TV
Apple TV was a hobby for years. Until it wasn't.
Photo: Jim Merithew/Cult of Mac

Apple just keeps trying to crack the lucrative nut known as your living room. From a gimmicky Macintosh TV in the 1990s to a “hobby” Apple TV in the mid-2000s, Cupertino keeps trying to come up with ultimate digital hub for our homes.

So far, Apple has failed to deliver a magical device that will tame all our televisions. Here’s a brief history of Apple’s TV efforts — a two-decade push aimed at ensconcing an Apple machine at the center of our domestic universe — ahead of next week’s likely Apple TV refresh.

5 ways to turn your old iPhone into money

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iphone back
Your old iPhone is far from worthless.
Photo: Rob LeFebvre/Cult of Mac

If the rumor mill has it right, new iPhones are right around the corner. But that doesn’t mean you should relegate your current model to the junk drawer once you trade up: You can turn your old iPhone into money in one of several ways.

Apple-produced shows ‘not that big a deal,’ says Netflix head

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Netflix CEO Reed Hastings
Netflix CEO Reed Hastings isn't worried about Apple getting into producing content.
Photo: Netflix

We’re hearing some rumblings and grumblings that Apple might start producing original content to go along with an updated version of its Apple TV streaming box, and do you know who isn’t worried about it? Netflix.

Reed Hastings, CEO of the giant streaming service, spoke to CNN to discuss his company’s new availability in Japan and its future plans to expand into all of Asia, and he could not have sounded less concerned when the interviewer asked about the rumors of the Cupertino company getting into content creation.

Apple Watch about to get fresh new colors

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Will these be the new Apple Watch Sport band colors?
Will these be the new Apple Watch Sport band colors?
Photo: Umberta Gnutti Beretta/Instagram

I’m just about tired enough of my green Apple Watch Sport band to be ready for a new color soon.

Lucky for me (and probably the rest of you who feel the same way), the latest rumor out of the blogosphere is that Apple will announce new colors at the September 9 event at the Bill Graham Civic Auditorium next week.

iPhone 7 may use same touchscreen tech as original iPhone

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Old school iPhone tech is making a comeback.
Old school iPhone tech is making a comeback.
Photo: Gordon Mei/Flickr

The iPhone 6s and 6s Plus haven’t even been revealed yet, but the rumor mill is already spitting out new details about next year’s iPhone 7, which could boast a big display upgrade.

Apple is supposedly considering moving back to the same touchscreen technology it used in the original iPhone, according to a new rumor citing supply chain sources, saying Apple has requested samples of glass-on-glass (G/G) displays for consideration.

Huawei beats Apple to a smartphone with Force Touch

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Huawei's Mate S can weigh an orange on its Force Touch display.
Photo: Huawei

Apple may have been the first to put Force Touch technology in a smartwatch, but Huawei has beaten the Cupertino company to putting it inside a phone.

At the IFA trade show in Berlin today, Huawei used the Force Touch display in its new Mate S smartphone to weigh an orange, a week before the technology is expected to make its way to the iPhone 6s and iPhone 6s Plus.

Discovery VR, Lara Croft GO, and other awesome apps of the week

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Have an 'appy weekend.
Photo: Ste Smith/Cult of Mac

From undersea virtual reality to a great Mac Instagram client, there have been plenty of interesting apps that have hit the App Store in the past seven days. But which ones to download this weekend?

Thankfully, Cult of Mac is here to help guide you through the best apps of the week. Check below to see our picks: