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What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

iOS 9.1 update breaks Touch ID for some users

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Touch ID is not working for some people.
Photo: iFixit

iOS 9.1 brought a whole lot of new emojis, but some users are complaining that it had another unintended consequence too — breaking their Touch ID fingerprint sensor.

Posts on Apple’s Support Communities website claim that the recent update either slows down their Touch ID, or in some cases means it even fails to recognize fingerprints altogether.

Apple Watch goes on sale in India

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It can be tricky to explain Apple Watch's subtle allure.
And just in time for Diwali, too!
Photo: Jim Merithew/Cult of Mac

The Apple Watch is continuing its international rollout by going on sale in India — shortly before the country’s Diwali festival, and just one month after the Indian debut of the iPhone 6s and 6s Plus.

Apple’s first wearable device — which has so far shipped close to 7 million units around the world — starts at Rs 30,900 ($469) for the 38mm Apple Watch Sport, and goes up to Rs 14.2 lakh ($21,500) for the top-priced Apple Watch Edition.

Apple is already ordering chips for iPhone 7

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iPhone 6s teardown
Pegatron will team up with an Indonesian manufacturer..
Photo: iFixit

The iPhone 6s and 6s Plus have barely been out for a month, but Apple engineers are hard at work finishing the iPhone 7, and they’re already placing orders for new chips.

Apple has placed LCD driver orders with Synaptics for the iPhone 7 and iPhone 7 Plus, indicating that the touch and display driver (TDDI) single-chip solutions its been developing in-house aren’t quite ready for prime time.

Xiaomi’s first smartphone with 3D Touch hits a snag

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3D Touch in action on iPhone 6s. Photo: Killian Bell/Cult of Android
3D Touch in action on iPhone 6s. Photo: Killian Bell/Cult of Android

Xiaomi’s efforts to follow Apple into adopting pressure-sensitive smartphone displays has hit a roadblock, with the Chinese company struggling to source suitable components at a reasonable price. This almost certainly means that Xiaomi fans will have to wait longer for its first handset with 3D Touch.

Apple already working on Force Touch keyboards

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Use your credit card to solve your Apple problems. Photo: Jim Merithew/Cult of Mac
Yep, I'd buy that.
Photo: Jim Merithew/Cult of Mac

Apple has steadily been rolling out its 3D Touch/Force Touch technology across as many of its devices as possible — and the next step may be Mac keyboards.

According to a newly published patent for an “Ultra low travel keyboard,” Apple’s futuristic keyboard would allow different functions or commands to be assigned as per, “different levels of force input” received when you press a key.

Who’s Down, Lumino City and other awesome apps of the week

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'Appy weekend all!
Photo: Ste Smith/Cult of Mac

How does this happen? Already the weekend is halfway over, but — don’t worry — before Monday hits, we’ve got some great app suggestions for you.

Whether you’re looking for a fun socializing app, or a zanily original iOS puzzle game, we’re certain that we’ve got what you’re looking for.

Check out our list below.

Nintendo’s first ever iOS game and Apple’s insanely great year on The CultCast

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From N.E.S. to iOS: Nintendo is coming to your iPhone.
From N.E.S. to iOS: Nintendo is coming to your iPhone.
Photo: Howard Phillips

This week: Apple just had their best year ever, and it’s hard to fathom how much cold hard cash they made—we’ll put it in perspective. Plus: Nintendo’s first iOS game confuses us; the new Apple TV isn’t quite the revolution Apple promised; and stick around for a spooky new Get to Know Ur Cultist… if you DARE.

Our thanks to Squarespace for supporting this episode. Build a beautiful website quick at Squarespace.com, and enter offer code CultCast at checkout to get 10% off.

Cult of Mac Magazine: Apple TV Review – The good, the bad and the ugly

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We've got your Apple TV review right here, baby, yeah.
We've got your Apple TV review right here, baby, yeah.
Screen: Stephen Smith/Cult of Mac

It’s finally here! The Apple TV we’ve all been waiting for should be arriving in homes across the world today. We’ve got our review of the cute little black box, plus a ton more, including the biggest takeaways from Apple’s recent earnings call, how Google is facing its own Bendgate issues, 10 delightful new iOS games from the month of October, and how to get those gorgeous Apple TV screensavers right on your Mac.

All that, plus the usual plethora of news, reveiws, and how-tos, and you’ve got yourself a hot new free issue of Cult of Mac Magazine. Be sure to download our fantastic app today.

Here’s the rundown of the top stories this week: