Apple has lost 21 percent of its value over the past year. Photo: The Dark Knight, Warner Bros.
Apple stock opened morning trading today below $100, marking the first time it has dipped below this level since October 2014 — shortly after Apple introduced the iPhone 6.
This is what happens when you put all your eggs in one Apple basket. Photo: Jim Merithew/Cult of Mac
More evidence is piling up suggesting that iPhone sales may be weakening, with multiple Apple suppliers reporting lower revenues as a direct result of “weak iPhone 6s and 6s Plus sales.”
Don't worry, he's still rich. Photo: Jim Merithew/Cult of Mac
Apple CEO Tim Cook made approximately $10.3 million in 2015 — $10,281,327 to be exact. That is up only a tad from the $9.2 million he earned in 2014. The other executives at Apple all made around $25 million each for the year. Sure, it’s rough to place the word “only” in front of a ten million dollar check, but in Cook’s case, he is making significantly less than the other execs.
Tim Cook meeting an iPhone manufacturer in China. Photo: Apple
iPhone manufacturer Foxconn is taking the unusual step of cutting the hours of employees building Apple handsets during the upcoming weeklong Lunar New Year holiday next February.
The planned slowdown follows reports that Apple is cutting orders for the iPhone 6s and 6s Plus by up to 30 percent, which is causing investors to hammer Apple stock.
Meet the new watch, similar to the old watch. Photo: Huawei
Huawei took to the stage at CES this morning to show off a bunch of stuff that looked really familiar — although the stage wasn’t free of some killer features.
The world’s number three smartphone brand is ready to take on Apple and Samsung, and it brought its own versions of the big three devices on stage to show off what they can do. And they can do quite a lot, it seems, but not all of it has us wanting to defect from our iPhones.
Unfortunately it looks like they’ll be continuing into 2016, too, with Beyonce’s celebrity stylist Ty Hunter recently unveiling her own contribution to humanity’s downfall: the Ty-Lite protective case for iPhone 6 and 6s, which basically turns your handset into a light-up dressing room mirror.
Someone named a narcissistic iPhone accessory after themselves? Why am I not surprised?
Germany's raising prices on iPhones and iPads. Photo: Stilgut
German iPhones and iPads are going to cost more in 2016, thanks to pesky copyright laws that will up the price of every Apple smartphone and tablet sold in the country.
You might never need one of these again with the iPhone 7 Plus. Photo: Apple
The iPhone 6s Plus is already a monster phone. It boasts a 2,915mAh battery that can last up to two full days without recharging. But battery life could get even better with the iPhone 7 Plus. And storage space? It could double.
Attract more users with this live course, and earn two diplomas in the process. Photo: Cult of Mac Deals
Marketing in the digital age comes with a whole new set of tools, concepts and challenges. Social media, SEO, video content, the range of avenues to promote a brand or product are are a vast topic, but we’ve found some great lessons for helping you chart your way to marketing mastery. Most of them are 98% off, and it doesn’t take any marketing knowledge to know that’s a good deal.
2015 was a great year for Apple -- mostly. Image: Stephen Smith/Cult of Mac
You could say 2015 was a product-ive year for Apple. The company entered the wearable market with the Apple Watch, released a hugely updated version of the Apple TV streaming box, unveiled the massive iPad Pro (and considerably less massive iPad Mini 4), took on tune-streaming with the Apple Music service, and made its annual update to the iPhone with the 6s and 6s Plus.
We also saw updates to the operating systems that run all those things, as well as a new desktop OS in El Capitan, but it wasn’t all great news. Apple encountered lawsuits, shakeups and investigations by countries and entire federations thereof.
So whether we ultimately decide Cupertino had a good or bad year, at least it was pretty interesting. Relive the ups and downs with this Apple year in review 2015, Cult of Mac-style.