iPhone 7 and 7 Plus are now on sale, and Apple will be hoping that they’ll be able to halt and even reverse falling demand for its smartphone lineup. The new models have better cameras, faster processors, stereo speakers, and water-resistant designs.

But are those improvements enough? Without sharper displays and features like wireless charging — which are now commonplace on rival smartphones — does the iPhone 7 series deliver enough to fend off increased competition from its rivals?

Join us in this week’s Friday Night Fight as we battle it out over whether Apple’s latest devices can compete with the rest.

Their photography on the iPhone 6 and 6s was celebrated by Apple with glossy magazine ads, billboards and banners that stretched down skyscrapers.

But the photographers whose work fueled the “Shot on iPhone 6” marketing campaign are trading in the old technology for the shiny new iPhone 7, in most cases the dual-lens 7 Plus.

And they’re off! Less than 24 hours into the life of the iPhone 7, we’ve seen our first deal on it (sort of). You’ll find this surprising buy — plus the iPhone 6s, Apple Music and more — in this week’s best Apple deals.

Google just gave us yet another reason to use its excellent Google Photos app for iOS. Its latest update, version 2.0, gives iPhone 6s and iPhone 6s Plus users the ability to quickly turn their favorite Live Photos into shareable GIFs and video clips.

Apple will start taking preorders for the iPhone 7 and iPhone 7 Plus at 12:01 a.m. Pacific on Friday, September 9. That’s tonight, people (if you’re living in the United States)!

You’re going to want to get your order in as soon as possible if you want launch-day delivery, but which model should you go for? Find out which iPhone 7 model is right for you right here!

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

3D Touch lets us do a lot of things on the iPhone 6s and iPhone 6s Plus, but not everyone is familiar with all of its capabilities. One of the functions that often goes unnoticed is the ability to open the app switcher with a simple 3D Touch gesture.

Here’s how to use it.

Tech journalists who got their hands on an iPhone 7 Wednesday sometimes felt uneasy with what they were touching.

The most off-putting feature seemed to be the Home button. The once satisfying click of the button has a new sensation thanks to a Taptic Engine. The response to its touch ranged from “awful” to “weird” to the more delicate “it will take some getting used to.”

The iPhone 7 was expected to be the most snooze-worthy update Apple has ever come out with, but after busting out a couple of intriguing surprises, the iPhone 7 and iPhone 7 Plus look like the greatest smartphones ever made.

Fans will have to wait until September 16 to get their fingers all over the iPhone 7’s bright new display and sleek black exterior. For now, we’ll continue drooling over these seven new features that completely change the iPhone experience:

Now that the iPhone 7 has finally been revealed, you are probably experiencing some mixed emotions. Elation at the possibilities of the new dual-camera system. Despair that the dual-lens hardware is only available on the iPhone 7 Plus. Sheer terror at the loss of a headphone jack. And yet pure desire to own the new iPhone 7 — especially in that jaunty Jet Black color.

Chances are the only thing better than getting the new iPhone is that we will pay you cold, hard cash for your old iPhone. Seriously. And the sooner you sell your old phone, the more money you can get for it. In this post-keynote world we’re now living in, buyback prices tend to drop very quickly, so check out our Cult of Mac iPhone trade-in page and get a quote for your old device today!