I wish I never sold my original iPhone. Being seen around town using an iPhone with a brushed aluminum back would make others jealous of my uniqueness. The iPhone 4? Dude, that was so 2010. My original iPhone can’t even create folders or multitask, but no one else has one so it makes me like fifty times more awesome than anyone using an iPhone 3GS.

You’re probably snickering at this ridiculous idea that a unique design completely trumps functionality. I don’t blame you. However, a lot of Apple fans are falling into the trap of this same ideology that claims the looks of the new iPhone are more important than the functionality it will bring with it. Many claim that if Apple “only” releases an iPhone 4S it will be a huge disappointment to fans. “We’ve waited 16 months for a new iPhone and all they’re giving us is a minor spec bump? This is crap!”

What some Apple fanboys don’t understand is the iPhone 4S isn’t “just a spec bump.” The new iPhone, regardless of its physical appearance, will be a significant improvement to the greatest phone ever made.

Of course no one wants to be stuck with an ugly phone that looks five years behind the curve, but before rising up in revolt against the iPhone 4S, let’s consider the current state of technology and where the iPhone 4 currently ranks.

9to5Mac has dug up a hidden gem in the latest iTunes beta that directly references the iPhone 4S. This is different from all of the other 4S rumors. This time it’s coming directly from Apple itself.

Not only does iTunes beta 9 mention the iPhone 4S, but it also affirms that rumor that Apple’s next smartphone will strongly resemble the iPhone 4 and feature a dual-mode/GSM + CDMA baseband.

Apple is working to secure iCloud music rights for international customers, according to CNET. The iTunes legal team is trying to get international cloud-music rights for October 4th’s iPhone event, due to the fact that Apple is expected to launch iCloud to the public at that time.

Procuring these rights would assumedly give international iCloud customers the ability to re-download music and stream tracks through iTunes Match.

MacRumors has helped put together an artist’s rendition of what the next iPhone’s top secret iOS “Assistant” feature will look like. The artist is Jan-Michael Cart, also known as the man behind many of the popular Apple concept videos that have circulated around the internet.

Nuance’s voice technology will power Assistant for iPhone 5/4S users. The feature will reportedly not work on older devices due to the need for Apple’s A5 processor.

For the first time ever since its launch, Apple’s next iPhone could be available with up to 64GB of storage — double that currently available from the iPhone 4 — according to a reliable source.

According to 9to5Mac, the next iPhone isn’t just popping up in AT&T’s inventory system: it’s in Apple’s too, and it’s confirmed to pack a dual-core A5 SoC.

Apple is known for quality. Quality products, quality design, quality talent — Apple has it all. Unsurprisingly, Apple also serves quality food to its Cupertino employees.

Apple’s main 1 Infinite Loop campus is home to a world class cafeteria called Caffe Macs. An Apple employee named James at Caffe Macs has spilled the beans on everything you could every want to know about Apple’s cafeteria, including lots of yummy food and a run-in with Steve Jobs himself.

Apple has been on quite the winning streak lately. With the next iPhone announcement on the horizon, things are only looking up for the folks in Cupertino.

With Apple set to reveal its last quarter financial results on October 18th, predictions are that the company will see growth in Mac and iPad sales, with a slight decline in iPhone sales.

Apple appears to be tweaking its inventory database, making room for two versions of the iPhone 4, as well as a slightly updated iPod touch, multiple reports suggest Wednesday. The reports come on the heels of Apple announcing a media event for October 4, ‘Let’s Talk iPhone.’

If you didn’t hear the news, Cult of Mac hit 100,000 Twitter followers last week. To celebrate, we hosted a huge giveaway yesterday on Twitter. Because some people were sad that they didn’t come away with a prize, we’ve decided to extend the celebration farther into the week and give readers a few more chances to win. Today we’re giving away a Logitech Wireless Solar Keyboard for Mac. It’s one of the coolest new keyboards we’ve seen because you don’t have to keep spare batteries on hand anymore. If you want a shot at winning this beautiful thing here are the rules for today’s contest: