Category: Fitness
Works With: iPhone 5, Mac
Price: $100
The FitBit Flex is a $99 rubber band you wear around your wrist to track how many steps you’ve taken every day. It connects via Bluetooth to your iPhone, or through a dongle to your Mac. If you are utterly sedentary, it’s a fantastic gadget that may very well encourage you to make some slight adjustments to your lifestyle before your heart explodes in front of your computer desk one day. If you are already even lightly active, though, the FitBit Flex is a puzzle of a product that seems fetishistically focussed on how much you walk while utterly ignoring how much you bike, swim or even run.