Bendgate is the latest in a long line of minor Apple problems that get blown out of proportion by the Internet’s echo chamber and the media jackals that inevitably swoop in and howl about the latest “crisis.”

The same sort of over-the-top backlash happened with the iPhone 4’s reception issue (Antennagate) and the iPad’s trickle-charge feature (Batterygate). It’s a familiar cycle: Apple’s fantastic new device captures the world’s attention, a glitch arises and suddenly the world is coming to an end — at least until it’s not.

“Apple’s ability to trigger consumer demand is probably without rival across the globe — that’s no small feat,” says Larry Barton, a pioneer in corporate crisis management who studies the causes of and responses to incidents like these. “Their core, loyal customer has proven to be forgiving across several minor incidents, and Bendgate is just that — a relatively minor snafu that’s not uncommon with a first-generation design.”

Hit the sweet spot on YouTube with a well-timed video, and you could be rolling in the dough.

Lewis Hilsenteger may have done just that with his iPhone 6 Plus bending video, which has now gathered a jaw-dropping number of hits.

The Ontario-based video blogger has racked up a staggering 36 million views (and climbing!) on his video (posted above), becoming somewhat of a touchstone for the continuing Bendgate saga.

He’s not the only one, however, with folks from around the globe getting tons of traffic (and, we hope, ad revenue) via their gadgety video postings.

Here, then, are a few of the most popular videos that feature Apple’s new products.

Apple added a new feature to iOS 8 that makes it harder for retailers to track your location by snooping info broadcast over WiFi, but after digging into the MAC randomization feature, a security researcher has found some bad news: it only works if you’ve got cellular data turned off.

The Mac randomization feature which debuted at WWDC, promises to limit retailers’ abilities to track your iPhone when you go to the mall, by sending a random MAC address, instead of the code can be used to grab your iPhone’s unique device ID and location, but users will have to turn off their cellular data connection to start broadcasting random MAC addresses.

When you need to move files quickly between two Apple devices, AirDrop is an incredibly useful tool. It started out as a Mac-to-Mac thing, and then iPhone-to-iPhone, but with iOS 8 and OS X Yosemite, AirDrop becomes even more powerful: Now you can share files from Mac to iPhone (or iPad) and vice versa.

Here’s how.

Kyle Wiens has seen the insides of just about every gadget under the sun, and he’s not surprised that the iPhone 6 Plus is susceptible to bending.

Wiens is CEO of iFixit, which is famous for its insightful teardowns of Apple products, and he says there’s nothing wrong with the design of the iPhone 6 Plus.

It’s long and thin. Duh — it’ll bend.

“I’m not surprised that it’s happening,” he told Cult of Mac in an email. “It’s thinner than other phones and metal bends.”

Apple’s new A8 processor in the iPhone 6 and 6 Plus is the fastest, most powerful processor born from the Mothership, but when it comes time to power Apple’s 12.9-inch iPad early next year, Apple reportedly plans to give it a power boost in the form of a modified A8X processor reports TechNewsTW.

The YouTuber who set the world ablaze by bending the iPhone 6 Plus is back.

Lewis Hilsenteger of Unbox Therapy has a new video out in which he tries to bend the regular iPhone 6 like the Plus. Those who are actually worried about their iPhone’s bendability will be glad to see that the 6 holds its shape much better than its larger sibling. And you’d basically need some kind of power tool to bend the iPhone 5s.

Hilsenteger also tries bending some iPhone competitors, and the most durable smartphone might surprise you.

Team “Uncage the Soul” spent three days in the eastern Sierra Nevada mountains, capturing some stunning moving images with their new iPhone 6 Plus.

While videographer Ben Casales found the iPhone 6 Plus to be an amazing bit of video technology, he’s not worried about his day job.

“Is the iPhone 6+ amazing? YES. Would I bring it to a job shooting for a client? No,” he writes on the video page. “It will shoot 240fps, but it degrades and is not what you’d want full size in a polished video. The in-camera stabilizer in the Instagram Hyperlapse app is AMAZING, but it exports final video in 720 not 1080. Timelapse looks great when the conditions are stable, but changing light has the phone struggling to smoothly change exposures following the light.”

Still, check out the amazing footage below and dream of all the things you can do with it when you’re out and about in a hipster ear-flap hat and drinking PBR. Just be prepared for the very twee pop song by Hugo Hans “Wildrunners.”

“Will it bend?” has become the hottest question in tech this week as some iPhone 6 owners have discovered that the laws of physics still apply to the aluminum frame of the new Apple phones … even when neglected in a back pocket.

We pointed out yesterday that any smartphone made of metal will bend when subjected to pressure, but the Internet has jumped on the BendGate controversy like a joyful Steve Wozniak pounding through the polo fields on his mighty Segway.

#BendGate, #BentGate and #BendGhazi started trending on Twitter within the last 24 hours, and while Apple’s PR machine remains silent, the Internet has given its hilarious opinion on the controversy.

Here are some of the funniest BendGate reactions:

The iPhone 6’s sleek design is undeniably sexy, but the big glass display and those sexy curved edges can cause problems if you leave your phone sitting on a smooth surface.

If you’re not careful, you could find your iPhone in pieces on the floor.