You can encapsulate Apple’s approach to innovation in four words, according to a new profile of CEO Tim Cook: “Not first, but best.” It’s not a new sentiment, but Cook doubles down on it in a long magazine article that came out over the weekend, complete with interesting tidbits about his life and his journey with Apple, past and present.

And in a colorful side note: The man apparently loves Diet Mountain Dew. And yet Apple Park doesn’t stock it, so he doesn’t get to drink it as much as he used to. (Theory: Cook banned it himself in an act of self-discipline.)

Late-model MacBook Pro laptops include a decent camera. But many users find it falls a bit short for use on their video calls, podcasts and other needs. So a display-mounted webcam creeps into many MacBook setups. Today’s MacBook Pro user relies on the well-regarded Logitech StreamCam webcam to punch up his video footage.

While there’s much anticipation for an Apple October product launch event, something happened Tuesday to make one less likely.

But don’t worry: Mac notebooks and desktops with the M4 processor are still expected to premiere soon. Just maybe more quietly.

It’s that time of year again, Amazon Prime Day (the fall edition, October 8 and 9). So the early deals flowed starting over the weekend, with the full-on sale hitting with even better deals on Tuesday and Wednesday. We’ll show you the best Amazon Prime Day deals on Apple gear, from AirPods to iPads to MacBooks to Studio Display. And that includes Apple audio subsidiary Beats, too. Click on the links below, and return to this page often — deals are subject to change, often for the better, and we’ll add more as we find them.

Update: Though prices on some items continue to fluctuate, Amazon has extended most deals beyond Wednesday.

Most users obsess about the main hardware they have in their computer setup, from computers to mechanical keyboards, but lighting plays a big role, too. After all, you have to be able to see what you’re doing without eye strain (and how better to snap pics and show off your rig on social media?). Today’s MacBook Pro user asked for lighting advice and got it, below.

Apple’s next-gen M4 Macs will reportedly arrive November 1, rather than in October as is generally expected. A few days before that, the company supposedly plans to release iOS 18.1 with Apple Intelligence support.

The new Macs that will debut include M4 MacBook Pros, Mac mini, and an iMac.

Mac and iPad users have a lot to look forward to in October: rumors say an Apple event should bring new MacBook Pro and Mac mini models with the M4 chip, with a new iPad mini and budget iPad also on the agenda. To know more about what’s coming, check out the latest insights on Apple’s Mac Studio and Mac Pro updates.

Here’s what to look forward to at an October Apple event, plus the products that’ll likely come even later.

Launched in June, Apple’s annual Back to School promotion is still in full swing — but time is running out. The Apple Back to School promotion ends soon, as in Monday (September 30), so eligible students and faculty members have only a few days left to receive up to a $150 gift card on select Mac and iPad purchases. Apple also offers a 20% discount on AppleCare+, its premium support and repair service.

Certain names in USB-C and Thunderbolt docks and hubs carry a lot of weight, like CalDigit and Satechi — both well-respected brands. But in today’s M2 MacBook Air setup, a discussion broke out over the user’s exceptional experience with a CalDigit Thunderbolt dock and a commenter’s woes over a Satechi Thunderbolt dock. Read some of the commentary and learn more about the gear below.

The Plugable 15.6” USB-C Portable Display connects to MacBook or iPad to add more screen space and a hub: it includes a pair of high-speed USB-C ports.

It’s intended for those who need to get loads of work done while on the go, whether from a hotel room or a coffee shop.