Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.
Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.
You’ll want to watch this on your iPhone:
Since the iOS App Store launched in 2008, Apple has paid developers $120 billion. And more than a quarter of that came in the past year alone, according to the iPhone maker.
To increase diversity in software developers making all that money, Apple today opened the first of what will be quarterly Entrepreneur Camps for female-founded app development companies.
The lust-introduced version of Bluetooth enables devices to sense the direction a wireless signal is coming from. The goal is to significantly improve the performance of location services.
If nothing else, this should hugely enhance Tile trackers. The Bluetooth Special Interest Group (SIG) is promising accuracy for personal property tags down to the centimeter.
Investors just received a worrying report about iPhone sales in China ahead of Apple’s pivotal 2018 holiday earnings report slated for Tuesday, January 29.
Apple warned investors earlier this year that iPhone sales in Greater China came in lower than expected. We’ll have to wait for the official numbers from Apple tomorrow, but according to data firm Canalys, total smartphone sales dropped 15% year-over-year in Q4 2018 with Apple taking one of the biggest hits.
Our amazement for great photos and even feature films shot on the iPhone is starting to seem less amazing.
But a French DJ and producer recently took a music video to the next level by animating some of the singing actors with Memoji.
The first fairly significant update to iOS in months is available now for the general public to update. iOS 12.2 will have a scattering of new features, not just the bug fixes and tweaks in recent updates.
The end of beta testing for this version could bring new iPad and iPod models. And AirPods 2 as well.
Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.
One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.
Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month.
Not only did Apple film all the videos on the new iPad Pro, it also edited, animated and composed music for the ads that showed viewers how to perform tasks that used to require a PC to pull off.
Watch Apple’s secrets to doing everything on iPad:
Apple allegedly wants to tap into the booming gaming industry to boost its growing Services business. The company is reportedly planning to create a new subscription service for games and it’s already talking to developers about becoming a publisher for iOS games too.
Samsung is reportedly close to completing a deal to buy an Israeli optics company accusing Apple of stealing its patented dual-camera technology.
CorePhotonics most recently developed a periscope camera module with 5x telephoto for the Chinese smartphone maker Oppo.
Scribd, the company which describes itself as the “Netflix for reading,” says that it has passed 1 million paid subscribers for its $8.99 a month service.
While 1 million is way below the kind of numbers enjoyed by Netflix, Spotify or Apple Music, it’s still an impressive milestone at a time when many publishers are struggling. It’s also one that Apple is likely paying a whole lot of attention to.
When it comes to personal data, you can’t be too safe. So when you have the chance to easily boost your security, you should take it. That makes this VPN a great data security tool that shouldn’t be missed. It is already discounted, but Cult of Mac readers get an extra 15 percent off when they use the code DATAPRIVACY15 at checkout.
President Trump has suggested that Apple manufacture its devices in the United States. But things aren’t quite so easy as that — as a New York Times article makes clear.
It describes the challenges Apple faced when it tried making its top-of-the-line Mac Pro in the U.S. several years ago. One of the big problems? Simply, that Apple couldn’t get hold of enough screws to assemble the $3,000 computers in Austin, Texas.
Safari AutoFill in macOS Mojave is about to get even more convenient, thanks to Touch ID support.
The first macOS 10.14.4 beta reveals you’ll be able to log into websites simply by scanning your fingerprint. This feature has long been available on iOS, but it will be a first for Mac.
Vizio will soon add AirPlay 2 support to some of its most recent TV sets, and you can try it out early by signing up for the new beta test in the United States and Canada.
AirPlay 2 support will let you stream content from your iPhone, iPad, or Mac — including 4K movies you’ve purchased on iTunes. It will also allow you to control your set from an iOS device.
Apple may not have had an official presence at CES 2019, but a new report claims that key personnel were present at the event to meet with leading AR companies.
More than half a dozen company representatives supposedly met with AR waveguide suppliers, including DigiLens, Lumus, Vuzix and WaveOptics. Waveguide is one of the most widely used structures in see-through AR displays, seen in products such as the Microsoft Hololens and Magic Leap One.
Japanese electronics firm Sharp, owned by Apple supplier Foxconn, is supposedly working to enter the supply chain for future iPhones boasting OLED displays.
The news comes shortly after a report claiming that Apple plans to include all OLED displays in its 2020 iPhone lineup. Currently it includes a mix of LCD and OLED models. As a result of the increased focus on OLED displays, a number of companies are supposedly gearing up their OLED panel production capability.
According to the Financial Times, Apple manufacturer Pegatron is planning to build new production lines in India, Vietnam and India. Pegatron accounts for around 30 percent of Apple’s assembly orders.
It follows on from news suggesting that fellow Apple supplier Foxconn is also considering production in India and Vietnam.
Ming-Chi Kuo, a tech analyst with a decent record for accuracy, predicts Apple will sell more iPhones in 2019 than many other analysts are anticipating.
To be clear, Kuo isn’t predicting a banner year for iPhone sales. Just not a terrible one.
Evidence continues to mount that Apple is readying a pair of 2019 iPad models, along with the return of the iPod touch. Mention of all three are reportedly included in the recent iOS 12.2 beta.
Brief descriptions of them add weight to rumors that these will be low-cost products.
Excel is one of the most commonly used programs in workplaces around the world. And with good reason: Microsoft’s spreadsheet software is an immensely powerful tool for tracking and analyzing data at a massive scale.
Whether you already use Excel, or want to get started, the tips in this educational bundle will prove priceless.
If you own an iPad, you probably harbor big expectations for iOS 13. So do we. While Apple’s tablets pack performance comparable to laptops, the software they run on continues to lag. Here’s what Apple can do to remedy that in 2019.
Get our list of five crucial tweaks we want to see in iOS 13, plus the rest of the week’s best Apple news, reviews and how-tos, in this week’s free issue of Cult of Mac Magazine. Get yours now!
Plenty of us know the anxiety that comes with checking the bank account. Wages, taxes, markets and other factors make saving money a constant challenge. So any chance to get greater financial perspective and control is one you should seize.
The launch of Apple’s news magazine subscription service could be just weeks away.
Images found in the first iOS 12.2 beta appear to show that Apple is already in the testing phase of the magazine subscription service. Rumors have been circulating about its potential launch pretty much ever since Apple acquired Texture. Now it looks like the iPhone-maker is finally ready to capitalize by bundling it with other content.
T-Mobile is about to launch a new feature as part of its wireless service plans designed to lure in new subscribers: free TV streaming.
The carrier is reportedly planning to enter the streaming wars within the new few weeks with a free, ad-supported video service optimized from mobile streaming. T-Mobile service sounds similar to Verizon’s now-defunct go90 video streaming platform, but T-Mobile is hoping to some extra perks will make it more attractive to customers.