The latest Apple Watch ad likens the Apple Watch Series 4’s cellular capabilities to the power of flight.

It features 29-year-old Finnish-American athlete Inka Tiitto, best known to U.S. audiences for her appearance in America’s Got Talent. It depicts Tiitto running through woods and mountainsides, before eventually being hurled upward into the sky for a dazzling skydiving display.

Check it out below.

Apple plans to make it easy for developers to merge iOS and macOS apps into one by 2021, according to a new report.

The project, dubbed “Marzipan,” hopes to encourage development and boost App Store revenue. It will start with a new software development kit that will let developers port their iPad apps to Mac later this year.

Apple has published a bunch of new how-to videos showcasing features like Depth Control, photo search, and Portrait mode on iPhone. The short clips will help you make the most of the camera on your iPhone X, iPhone XS, XS Max, or XR.

Apple’s HomePod smart speaker experienced 45 percent growth in the holiday quarter, according to new figures. Strategy Analytics’ report suggests that Apple sold 1.6 million HomePod speakers over the three month period.

Those numbers still put it firmly behind market leaders like Amazon and Google. Nonetheless, they show that Apple is continuing to benefit from the explosion of interest in smart speakers.

The internet is a wonderful, terrible place. So it’s extra important to keep tabs on where our kids are wondering on the weird wide web. But unless you’ve got time to hover over their shoulder, you’ll need some help.

The Apple Pencil 2 is way better than version 1.0. It’s always charged. It’s always there on the side of your iPad, ready to use. And now that it supports tap gestures, it’s also a lot more powerful. But it doesn’t stop there.

Check out these excellent Apple Pencil 2 tips and tricks to take your Apple stylus usage to the next level.

Apple picked a design for the iPhone more than a decade ago and has gradually improved it with each successive model. But that‘s all over and done. We have no idea what the 2020 iPhone will look like. Literally no clue

That’s because the era of foldable displays is about to kick off, and they are going to bring profound changes to phones of all types.

Temporary price cuts in China offered only a temporary boost in iPhone sales, according to industry analysts watching how Apple would follow up dismal year-end figures in the depressed Chinese smartphone market.

To start 2019, Apple revealed unexpected revenue shortfalls, blaming it mostly on a sharp drop in demand for iPhones in China.

A week or so back, I took a long trip, and I figured I’d make some music on the journey. I wanted an app that would be simple to use, but powerful enough to get some real expression into these musical sketches. Plus, I wanted something called parameter locks, which I’ll explain below.

I quickly narrowed in on Triqtraq. It’s not a new app, but it’s so good you should check it out ASAP.

The iPhone SE is making a rare appearance on Apple’s clearance page. This discontinued model was already inexpensive, and it’s available now for $100 or $150 less than the usual price, depending on the model.

But don’t dither; it’s likely to sell out again quickly.

Ever wish you could control your smart home devices without reaching for your iPhone? A new finger-worn controller is trying to make that a reality and it could be a total gamechanger for ARKit apps.

Litho, a small controller you wear on two fingers, gives wearers the ability to control iPhone connected devices by pointing, swiping and taping. It also doubles as a controller for AR apps so you don’t have to keep tapping on the screen.

Prepare to be amazed:

Apple can try to compete with Netflix for video streaming subscribers, but Barry Diller says Apple and others are “fools” to chase Netflix.

Diller, a studio executive turned tech entrepreneur, does not see any company gaining the number of subscribers as Netflix, which began building a base by sending DVDs of choice movies by mail.

Bored of traveling around on foot in Fortnite? There’s some good news: Epic has finally introduced the new, eagerly awaited Drifboard” into the game. It allows players to catch some air and pull a few tricks while they’re going about their running and gunning business.

The Driftboard allows you zoom past your fellow players and competitors with impressive speed. You can even loot and revive allies without having to set foot off the board. Check it out in action below.

The iPad mini hasn’t gotten a sequel since 2015. However, if you’re expecting this year’s rumored refresh to be a massive leap forward, you might want to think again.

At least that’s the take based on an alleged CAD render seen by noted leaker Steve Hemmerstoffer, aka @OnLeaks. While he did not share the image, he suggests the supposed leak indicates the next-gen iPad mini will not see any major external design changes. iPad mini lovers — brace yourself for a simple spec bump.

February 19, 1981: Jef Raskin, creator of the Macintosh project, sends a memo to Apple CEO Mike Scott, listing his many complaints about working with Steve Jobs.

He claims that Jobs, who joined the Mac team the previous month, is tardy, shows bad judgment, interrupts people, doesn’t listen and is a bad manager.

Huawei may have overtaken Apple in terms of overall smartphone sales, but it apparently believes it’s still got a lot to learn from the Cupertino giant.

According to a new report, Huawei tried to glean information about future Apple products from supply chain sources. This information included details about the Apple Watch’s heart rate-tracking tech and MacBook Pro connector cables.

Apple is currently undergoing an executive team shakeup, a new report from the Wall Street Journal claims. As a result of the reorganization and personnel changes, several projects have had the pause button hit.

This is reportedly so that managers can “reassess priorities.” While no specific projects are named, some workers are supposedly “rattled” by the changes.

Apple Pay has rolled out in Saudi Arabia and the Czech Republic, marking its 33rd and 34th markets.

In Saudi Arabia, Apple Pay is supported by the Saudi Payments Network (MADA), Alinma Bank, Al Rajhi Bank, Bank Aljazira, the National Commercial Bank, and Riyad Bank.

In the Czech Republic, it is supported by Air Bank, Ceska sporitelna, MONETA Money Bank and Twisto.

Take the MacBook Pro and stir in some of the best features of the iPhone and you’d get a small notebook with a big screen, facial recognition and a processor made by Apple.

Watch a video of this proposed uber-sleek device:

Anyone who choked at the $99 pricetag on the Apple Smart Folio cover for the latest iPad Pro should consider EasyAcc’s rival. This is slim and light, and costs less than half what Apple’s does.

We put this budget folio case through weeks of daily use and bring you our findings.

Up until recently, the only way to get 1080p YouTube videos on the iPad was to use the YouTube app. Now, and possibly for a limited time (knowing YouTube’s fickle support of features), you can view full 1080p video in Mobile Safari on your iPad.

It looks amazing on the 2018 13-inch iPad Pro screen, and it’s one tap away on every YouTube page.

Happy Presidents Day! If it’s not an occasion that brings you joy, well, we can’t blame you. But that can change in round two of our roundup of deals on gear, apps and lessons. From a head-up display for your car to a powerful video processor and a massive course in iOS 12, we’re leading the free world in deals.

We’ve updated our Presidents Day sale with even more deals!

Apple’s hasty fix for the serious Group FaceTime bug that was discovered last month apparently just disables the feature in this video-chatting software that was causing the problem.

We’ve reached out to Apple to see if they’re in the process of restoring full functionality.

Computers — the iPad, the Mac and anything else where a screen is the main form of interaction — are creativity killers. They distract, frustrate and get in the way of the flow that is essential to any creative work.

That’s not to say they don’t play an important part in art, music, photography or writing. It’s just that a lot of the time, there are much better tools for the job — and they’re getting more popular all the time.

What’s the very first app you should download onto a brand new iPhone?

The first app you get should be Dashlane, a rock-solid, easy-to-use password manager that is Cult of Mac’s official security app.

When you start from scratch, you face a big problem — passwords! Dashlane solves that.