Apple’s first credit card issued – in 1986

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Apple credit card
An Apple credit card said to be from the 1990s.
Photo: Seller my.3.sons/eBay

The new Apple Card may be titanium but it’s not the first Apple-issued plastic.

Some Twitter and Reddit users with amazing recall reacted to the news by posting ads from 1986 promoting two kinds of credit cards issued by Apple.

The design of the titanium card unveiled during Apple’s “It’s Show Time” could be a nod to the look of the card Apple issued 32 years ago. Both have a small Apple logo in the upper left corner, though the 1986 logo has the iconic rainbow design

The number of credits cards issued by Apple in the 1980s and 90s or when the program was discontinued is not clear.

Computer magazines ran adds for an Apple Business Credit Card and a consumer credit card, each initially worth $2,500 in instant credit.

Apple credit card
If you qualified in 1986, you could leave the store with an Apple IIe.
Photo: Eric Fischer/Twitter

Applications were available at authorized Apple dealers. The consumer card said, “If you qualify you can actually take home your new Apple IIe system the same day. Apple Credit. Aside from cash, it’s the most affordable way we can think of to buy one of the themes affordable computers we know of.”

The business card came with a bonus offer. Cardholders could trade in an older computer, like the Apple Lisa or Macintosh XL, for a newer Macintosh Plus and Hard Disk 20, then retailing for $1,498.

Apple credit card
“Don’t leave the office without it!”
Photo: newbill

Apple eventually changed the design, centering the logo and branding on the top half of the card. The branding had a white background, while the other half was black with the number and card holder’s name appearing in white.

There is a version of this “ULTRA RARE 1990s” Apple credit card currently for sale on eBay for $150 with 12 days left. A similar card sold on eBay last October for $158.95.

With that said, eBay pickers could see a few more vintage Apple credit cards posted in the days to come. Don’t expect the price to stay under $200.