Apple has been working towards its TV ambitions for more than a decade now, ever since it launched the original Apple TV in 2007. However, a new anecdote from technology journalist Nick Bilton makes clear just how unsure the company has been in the past about its goals with television.
Bilton recalls a meeting with Steve Jobs in 2010. During the encounter, Jobs backtracked on his previous claim that TV was going to be a core business for Apple. Things have certainly changed!