In our Severance season 2 episode 8 recap of “Sweet Vitriol,” we find a wavering Lumon loyalist — the terminated and nearly reinstated severed floor manager Harmony Cobel — facing old demons while searching for an important missing item. It seems to place her at the center of Lumon Industries’ mysterious technologies, and could be important to her return (or revenge).

Last week’s episode gave us the backstory of Mark S.’s wife Gemma, aka Lumon Industries’ Ms. Casey. With it came a deeper look at what’s really going at the company. This week we see some Lumon backstory, centered in Cobel’s dying hometown, site of a long-shuttered Lumon ether factory.

The Apple M4 chip going into the new MacBook Air version brings a considerable performance boost. Early benchmark scores show the 2025 version of the macOS notebook runs over 50% faster than the 2024 version.

Steady annual improvements in Apple’s M series chips continue to demonstrate the advantages of the switch away from Intel. If you’re considering an upgrade, checking out the MacBook Air price can help you decide if the latest model is worth the investment. If you’re looking for a breakdown of the latest Mac M4 and whether it’s worth upgrading, this guide has everything you need to know. If you’re comparing the latest models, check out this detailed M4 MacBook Pro comparison to see how it stacks up.

Apple’s recent decision to replace the iPhone SE with the more premium iPhone 16e marks a shift in the company’s approach to the budget smartphone market — and it might be a big risk, according to new research. The new iPhone 16e, priced at $599, represents a pretty big jump from the iPhone SE’s $429 price point. And that raises questions about whether Apple’s strategy will pay off. Will iPhone SE owners buy iPhone 16e?

March 6, 2008: Apple releases the iPhone software development kit, finally allowing coders to start creating native mobile apps for the new smartphone. The iPhone SDK gives developers the tools they need to unlock the new smartphone’s potential.

When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative app distribution network.

Apple’s first foldable iPhone may sport a book-style design and a steep $2,000+ price tag. It will apparently sport a 7.8-inch inner folding display, with a 5.5-inch cover display.

Despite its high price tag, the foldable iPhone will seemingly have a strong replacement demand among loyal Apple fans.

YouTube introduced a new, cheaper paid tier in the US called YouTube Lite. While the “Lite” plan is light on perks, it also carries a lower monthly subscription fee of $7.99 per month.

YouTube Premium Lite retains the biggest advantage of paying for YouTube: an ad-free viewing experience. Well, almost.

Apple unveiled the M3 Ultra chip as an option in the new MacStudio desktop Wednesday. As the company’s most powerful silicon chip to date, it brings unprecedented performance to pro users with demanding workflows. The other option in the new desktop machine is the M4 Max chip, which is actually less powerful than the M3 Ultra.

“M3 Ultra is the pinnacle of our scalable system-on-a-chip architecture, aimed specifically at users who run the most heavily threaded and bandwidth-intensive applications,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies.

You can visit the App Store to download Apple apps like Music, Podcasts, Weather, Maps and Find My missing from your iPhone or iPad. If you can’t find them. It’s possible you uninstalled them and your device needs to download them again. Or they might have simply disappeared from your Home Screen, and are now hiding in the App Library.

There are also a few iPhone apps that Apple hasn’t made available on iPad. This was the case with Calculator until very recently, so you may need to install an update to get it.

I’ll walk you through all the possibilities, showing you how to get Apple’s stock apps back on your iPhone or iPad.

Apple didn’t launch the 2025 Mac Studio with an M4 Ultra processor — the top-of-the-line version of Apple’s current chip family. And it now seems that chip will never exist at all.

Apparently, Cupertino never intended to produce it.

March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store. The company celebrates with a giveaway titled the “25 Billion App Countdown.”

The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.

In a world where people love their Macs for some uses and their PCs for others — especially gaming — a setup KVM switch comes in mighty handy. That’s because it lets you easily switch between Mac and PC using the same peripherals, like keyboard, video (displays) and mouse. That spells K-V-M.

Apple TV+’s six-part docuseries Vietnam: The War That Changed America offers a profound and multifaceted exploration of one of the most controversial conflicts in American history. In this Vietnam: The War That Changed America review, I’ll tell you why the series is worth watching.

Narrated by actor Ethan Hawke, this series provides viewers with a surprisingly personal look into the Vietnam War and its lasting impact on both American and Vietnamese societies. I felt its biggest impact in the first few episodes, perhaps because that’s when the novelty of the storytelling felt freshest. I’ve been hearing about the Vietnam War for decades, so it’s surprising when a documentary sucks me in, as the first half of this one did.

Apple unveiled the M3 Ultra chip as an option in the new MacStudio desktop Wednesday. As the company’s most powerful silicon chip to date, it brings unprecedented performance to pro users with demanding workflows. The other option in the new desktop machine is the M4 Max chip, which is actually less powerful than the M3 Ultra.

“M3 Ultra is the pinnacle of our scalable system-on-a-chip architecture, aimed specifically at users who run the most heavily threaded and bandwidth-intensive applications,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies.

“Thanks to its 32-core CPU, massive GPU, support for the most unified memory ever in a personal computer, Thunderbolt 5 connectivity, and industry-leading power efficiency, there’s no other chip like M3 Ultra,” he added.

The long wait for an upgraded Mac Studio finally ended. A version with an M4 Max processor and (surprise!) an M3 Ultra chip launched Wednesday.

“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”

Apple unveiled a revised MacBook Air with an M4 chip inside Wednesday. It comes in a beautiful new sky blue color, at an even lower price point — with the same incredible 18 hours of battery life.

“MacBook Air is by far the world’s most popular laptop,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing, said in a press release, “and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color.”

The M4 MacBook Air starts at $999 and will become available on March 12.

The new premium Keychron K4 HE mechanical keyboard combines a 96% layout with customizable actuation for Mac power users. The new keyboard integrates Hall effect technology into the popular K4 design. That creates a versatile option for users who demand precision and customizability for both productivity and gaming.

“The K4 HE is a game-changer for professionals and gamers who demand precision and flexibility in their keyboard setup,” Paul Tan, COO of Keychron, said Tuesday in a press release. “With Hall effect technology, users can now customize their typing experience like never before, ensuring every keystroke meets their exact needs.”

Weather-permitting, spring has sprung. And Apple offered a fresh palette of vibrant colors perfect for the season in its new spring collection of iPhone cases and Apple Watch bands Tuesday. The collection features eye-catching new options for iPhone 16 users and Apple Watch enthusiasts, including premium Hermès Apple Watch band editions.

March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri replaced Oppenheimer in this crucial position.

The budget iPad, one of Apple’s most popular tablets, now comes with a faster A16 processor, and the base model packs twice the storage capacity. However, for the most part, the iPad 11 — which Apple quietly released Tuesday — stays the same as its predecessor. While Apple made incremental changes to the iPad lineup, there is growing anticipation around MacBook Air rumors, suggesting a significant update is on the horizon.

And, in a surprise move, the tablet did not join the club of devices that support Apple Intelligence.

If your monitor sits low on your desk, that’s a recipe for bad posture. Instead of splurging on a new desk or a taller monitor, Mobile Pixels offers a smart solution. This aluminum monitor riser elevates your screen so you can sit up straight without staring at the space above your monitor.

This sleek monitor riser also packs a little something extra: a built-in, eight-port docking hub for charging, data transfers, extra monitors and more. And for a limited time, instead of paying the $199.99 list price, you can get this monitor riser on sale for just $129.99 with code POWER20.

Apple’s iPad Air lineup is getting an M3 refresh. The chip upgrade boosts the performance of the latest iPads while promising the same battery life. This enhancement aligns with Apple’s ongoing efforts to integrate advanced technologies, such as Apple Intelligence, into the company’s devices.

“iPad Air is so popular because of its unmatched combination of powerful performance, portability, and support for advanced accessories, all at an affordable price,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. If you’re looking for a comparison with Apple’s flagship models, explore this iPad Pro M3 review for more details.

In today’s fast-paced digital world, keeping your devices charged is crucial — but it isn’t always easy. Enter the Cuktech 30 Power Bank, a high-capacity portable charger that promises to keep your devices powered up no matter where you are. After my testing and research for this Cuktech 30 Power Bank review, I’ll let you know why you should buy it (or not).

A week after the first iOS 18.4 beta dropped, Apple released the second beta build. It packs even more changes and brings an iPhone 16 feature to the iPhone 15 Pro lineup.

Below are all the changes we have discovered in iOS 18.4 beta 2 and previous builds so far.

The new iPhone 16e proves about as repairable as other members of the iPhone 16 family, according to iFixit’s teardown of Apple’s new budget phone. Despite its lower price tag, the iPhone 16e packs many of the repairability features of its more-expensive siblings, including the ionic liquid battery adhesive that makes replacement easier.

However, iFixit’s teardown leaves one key question unanswered: Why did Apple omit MagSafe from iPhone 16e?

After finally incorporating a proper pair of speakers into my evolving MacBook Pro setup in late 2024 — following years of writing Cult of Mac setups articles, often with a focus on high-quality audio gear I shamelessly envied — I just upped my rig’s audio ante again. And this time it’s mainly from the input perspective. I added a new Focusrite Scarlett 2i2 audio interface, a condenser microphone mounted on an arm and, ridiculously, two more pairs of over-ear headphones (I already have too many cans and earbuds).