Apple didn’t predict how important health-tracking tech would be to the Apple Watch, COO Jeff Williams said in an interview published over the weekend.
“It was very organic,” he said. “Most people think we had this major health initiative, well, we had some notions in the beginning but no idea where it would lead. And honestly, it’s a situation where we started pulling on threads and the more we pulled, the more we realised there’s such a huge opportunity for us to impact people with the information that’s on their wrist.”