Apple Arcade got a publicity boost over the weekend when Apple transformed the prime real estate of its U.S. website into a fun ad for the gaming service. The promo playfully incorporates animated Apple Arcade characters — including Sega’s Sonic the Hedgehog — into the usual publicity shots for devices like the iPhone 11.

By now, cloud storage is an essential part of our digital day to day lives. Unfortunately it’s still comes at a privileged price, so when there’s a chance to score massive storage for a song, our ears perk up. In this case, it’s lifelong access to 2TB of space for under $60.

This week we pay more for our calendars, shoot with both iPhone cameras simultaneously, share six-second videos like it’s 2015, and save some bookmarks. Take a look at the week’s best iOS apps, both new and updates.

Apple will close all its offices, 42 retail stores and contact centers across the Chinese mainland through February 9 as the outbreak of the new coronavirus has sickened more than 14,500 and killed more than 300 people.

Apple took a proverbial sledgehammer to the Unofficial Apple Archive, an online collection of more than 15,000 classic Apple ads and assorted other materials, last weekend. Cupertino’s legal team issued a slew of takedown notices to Vimeo and the Unofficial Apple Archive’s host provider, Squarespace, resulting in thousands of vintage Apple ads vanishing in the blink of an eye.

While I understand the reason for the takedowns, I really, really wish Apple hadn’t tried to wipe the ads off the internet. Fortunately, Apple could set things straight — by embracing both its past and its most ardent fans.

Mix a bumbling spy, a secret base, and a lot of augmented reality and you’ll get Secret Oops!, the latest addition to Apple Arcade. This innovative children’s game from MixedBag shows a virtual 3D game board in the real world through the magic of AR.

I explored the possibilities of Secret Oops!; read on to see what I found.

When the iPad came out 10 years ago, some people dismissed it as nothing but a super-sized iPhone. In reality, Apple’s tablet changed mobile computing forever.

We pay tribute to the iPad in this week’s Cult of Mac Magazine cover story. We’ve also featuring a rundown on Apple’s blow-out earnings call as well as the usual tips for Mac and iOS users. Plus, some sweet product reviews and recommendations.

Download your free issue now — and read it on a revolutionary iPad — or hit the links below.

Designers, illustrators, recording engineers, stock brokers…. Plenty of us use two screens so we can maximize productivity at the computer. That can make laptops feel like a downgrade, but with this simple upgrade, you can carry your dual-screen arrangement with you.

Some cheeky designer wondered what our AirPods might look like in the mouth of a baby shark or stuffed in a pineapple.

How about adorable? The company has made two cutesy case covers and they are now on sale in the Cult of Mac store.

Retailers are seeing out January with stellar deals on some of the hottest Apple devices today. In our Deals & Steals roundup, you’ll find massive discounts on iPhone, MacBook, MacBook Pro, and more.

Here are some of the highlights:

• 16-inch MacBook Pro — $300 off
• 12-inch MacBook — $180.01 off
• Ultimate Ears Blast speaker — $76% off
• 10.2-inch iPad — from $249.99

Find all these and more in our live blog below!

I prefer the Mac’s trackpad to a mouse in every way but one. It’s more comfortable, it relieves RSI, it can be used equally easily by the left or right hand, and it does scrolling and multitouch. But the one thing it’s terrible at is actually clicking. Specifically, clicking and dragging to move a window, or to make a selection. And I’m still using the original Magic Trackpad, the one that runs on AA batteries. It has physical switches in its feet, so clicking is a lot harder at its top edge.

Enter the three-finger drag. This Mac accessibility setting lets you tap with three fingers to simulate a click and drag. And it does a lot more than just making it easier to move windows around the screen.

Apple’s TV series adaptation of Isaac Asimov’s science fiction novel trilogy, Foundation, is set to become the largest studio production in the history of Ireland.

During a press conference today, Screen Ireland revealed that Apple will create more than 500 jobs when it begins production on Foundation later this year. With its gigantic budget and epic world-building plot, Apple clearly thinks Foundation could be its answer to Game of Thrones, which was also shot in Ireland.

Super Bowl LIV (or 54, if you don’t prefer Roman numerals) will take place Sunday in a matchup between the San Francisco 49ers and the Kansas City Chiefs.

For Apple TV users, there are lots of ways to watch, for free and not so free. Here’s your complete guide.

Apple today rolled out 11 new screensavers for Apple TV. All have an underwater theme, showcasing marine life in oceans around the world. The update takes the total number of scenes to more than 80.

Secret Oops! is an innovative augmented-reality game that asks players to save the world’s dumbest spy. Guide Special Agent Charles through an AR landscape, with multiple players using an iPhone or iPad to see the same virtual board in the real world.

It debuted today on Apple Arcade.

Apple’s primary mobile chip supplier insists the coronavirus epidemic will not affect production.

Taiwan Semiconductor Manufacturing Company (TSMC) this week said it is on track to deliver orders as usual, according to one report. But Apple certainly isn’t out of woods yet.

Beleaguered Apple display-maker Japan Display revealed Friday that it has agreed a $918.87 million bailout deal that will throw it a major lifeline as it attempts to claw its way back to profitability.

The money comes for Japanese investment fund, Ichigo Asset Management. Ichigo’s CEO will become Japan Display’s new chairman, while the deal will make Ichigo the company’s largest shareholder.

Apple is already in trial production of a budget-friendly iPhone with mass production set to begin in a couple of weeks, according to supply-chain insiders.

Rumors of either an iPhone SE2 or iPhone 9 have been swirling for months with an unveiling likely in March.

The weekend is a great time to relax, but it’s also a great time to focus on self improvement. You could practice an instrument, go to the gym, or any number of other healthy activities. Or, with these short, information-packed lessons, you can improve your professional prospects. These cover coding, management, data analytics and freelance content creation, so there’s something for everyone.

The tax rules need rewriting for the digital age, and finally the world’s governments are doing something about it. On Friday, the Organization for Economic Cooperation announced that 137 governments around the world have agreed to launch a rewrite of tax rules for multinational companies the digital age.

Tax officials from the countries in question have agreed to meet in Paris for negotiations about how this might work. The aim is to crack down on the kind of tax avoidance that can happen when multinationals shuttle their profits around to different countries.

Popular battle royale game Apex Legends is still on its way to mobile, EA confirmed this week.

The company has been quiet about the title’s development since it was first confirmed last May, leaving fans to wondering whether the port had been shelved. But its latest update brings good news.

For the second week in a row, Apple TV+ has had a quiet Friday — with zero new content uploaded to the streaming service.

By comparison, this week Netflix debuted seven new series including Next in Fashion, Ragnarok and a sixth season of BoJack Horseman. Disney+, meanwhile, delivered new episodes of Diary of a Future President and Marvel Hero Project, exclusive short Lamp Life and the 2019 Lion King remake.

Apple’s two-factor verifications have greatly increased security for users. Now Apple wants to make the process more streamlined by standardizing the format of SMS messages which contain one-time passcodes.

Apple WebKit engineers explained the proposal on online code repository GitHub. Alongside Apple, the project also has the support of Google Chromium engineers. Mozilla’s Firefox has yet to get on board.

Treat yourself to some awesome new Apple Watch and iPhone accessories with up to 77% off Just Mobile products in the Cult of Mac Store.

You’ll find iPhone cases and screen protectors, Apple Watch charging stands, and portable battery packs all reduced to some of their lowest prices to date. Prices start at just $7.95!

But be quick — this sale must end tomorrow, January 31.

Saturday Night Live’s Cecily Strong is bringing her comedy chops to Apple TV+ for a musical series about a couple who discover a strange town while backpacking.

Apple is reportedly nearing a series order for the comedy, created by Cinco Paul and Ken Daurio, writers known for the Despicable Me franchise.