It’s been a great, record-busting year for mobile apps — and, unsurprisingly, that translated to a strong Christmas as well.
According to app analytics platform Sensor Tower, customers spent a total of $407.6 million across both the iOS App Store and Google Play over Christmas. This represents a massive 34.5% increase from the $303 million spent this time last year.
Of that, the App Store represented 68.4% of all spending — or $278.6 million in total.