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Ad companies argue App Tracking Transparency will drive up cost of apps

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App Store image
Could privacy feature be ultimately bad for users?
Photo: James Yarema/Unsplash CC

A group of media, tech, and ad companies in Germany have made an official antitrust complaint about Apple’s App Tracking Transparency feature.

The group, which represents Facebook among other companies, is concerned about the effect the new privacy feature will have on the ad business. It also claims that the feature could wind up hurting users by making apps more expensive.

Enjoy sweet savings on Mac mini, MacBook Pro refurbs today only

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Save on 13.3-inch MacBook Pro from 2020
Get yours for as little as $589.99.
Photo: Apple

Need an affordable Mac that can handle all your everyday tasks? Order a powerful Mac mini or MacBook Pro refurb from Woot and save hundreds. Prices start at just $589.99, but the sale is good for today only.

Don’t miss out!

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Apple ramps up US investments in 5G, AI, and chipmaking

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Apple billions
Apple plans to make new contributions of more than $430 billion in the US and add 20,000 jobs across the country over the next five years.
Photo: Apple

Apple is ramping up its investments in the U.S., announcing Monday its plans to make “new contributions of more than $430 billion” as well as adding 20,000 new jobs across the country within the next five years.

According to Apple, it has breezed past its original five-year-plan, laid out in 2018, for investing $350 billion in the U.S. economy. It is now increasing this — with a particular focus on next-gen chip development, AI, and 5G innovation.

Tim Cook’s privacy prescription for Facebook: Delete tons of user data

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By running anti-Apple ads in major newspapers, Facebook's taking its battle with Apple to the next level.
Cook is no big fan of Facebook.
Photo: Thought Catalog/Unsplash CC

Tim Cook reportedly shocked Facebook CEO Mark Zuckerberg when, during a July 2019 meeting, he told the social media magnate that he should delete all user data Facebook had gathered outside of its core apps.

According to The New York Times, the meeting between the two had been called to try and restore peace between the Silicon Valley tech giants. Zuck had asked cook how he should respond to the then-current Cambridge Analytica scandal, during which many users had had data gathered about them without express permission.

Change system text size on the fly using Control Center [Pro tip]

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Change system text size in Control Center
Don't squint to read text on your iPhone and iPad.
Image: Killian Bell/Cult of Mac

Control Center Pro Tips WeekWe want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Left your reading glasses at home? Switch system text sizes on the fly using Control Center to make text messages, emails, websites, and more easier to read on iPhone and iPad. We’ll show you how.

Clear water from your Apple Watch speaker using Control Center [Pro tip]

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Clear water from Apple Watch
Get your Apple Watch sounding good again.
Image: Killian Bell/Cult of Mac

Control Center Pro Tips WeekWe want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Have you noticed your Apple Watch isn’t sounding so good after getting wet? That’s likely because there is liquid lodged inside its speaker. But don’t worry — you can quickly clear it with just one tap in Control Center.

We’ll show you how.

Start a screen recording on iPhone or iPad inside Control Center [Pro tip]

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How to start screen recording from Control Center
Capture sweet gameplays, top tips, and more.
Image: Killian Bell/Cult of Mac

Control Center Pro Tips WeekWe want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Want to capture what’s happening on the screen of your iPhone or iPad. Apple’s built-in screen recording feature makes that incredibly easy, and you can activate it with just one tap inside Control Center.

We’ll show you how.

Switch Wi-Fi networks in a snap using Control Center [Pro tip]

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Switch Wi-Fi networks in Control Center
The quick and easy way to change connections.
Image: Killian Bell/Cult of Mac

Control Center Pro Tips WeekWe want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

There’s no need to mess around inside System Preferences or the Settings app when you want to change Wi-Fi networks. Open Control Center on your Apple device and make the switch in a snap.

We’ll show you how on iPhone, iPad, Apple Watch, and Mac.

Master Control Center on iOS, Apple Watch and Mac with these handy pro tips

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Control Center Pro Tips Week
With a little bit of tweaking, Control Center can be a lot more useful.
Image: Killian Bell/Cult of Mac

Control Center Pro Tips WeekWe want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

On iPhone, iPad, Apple Watch and Mac, the Control Center puts vital tools at your fingertips. And while most people probably are familiar with some preset options, like Airplane Mode and Do Not Disturb, a world of customization awaits anyone willing to spend a few minutes digging deeper into this underutilized tool set.

All week long, we’ll show you how to get the most out of Control Center — and thus squeeze even more sweet utility out of your Apple devices. With this series of quick and simple Control Center tips, we’ll show you how to add useful buttons that make common tasks easier than ever.

Battle of the Steve Jobs companies: Pixar beats Apple TV+ at Oscars

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Apple TV+ enters the world of auteur animation with new animated film Wolfwalkers.
Close but no cigar for Apple.
Image: Apple TV+

Apple came up short at Sunday night’s Oscars, losing its Best Animated Feature nomination (for the great animated movie Wolfwalkers) to Pixar’s Soul.

As brilliant as it was (and Cult of Mac‘s resident reviewer hailed it as the best animated flick of the year) Wolfwalkers was very much a long shot. This would have been Apple TV+’s first Oscar. Instead, it was scuppered by Pixar winning its 11th (!!) award in the Best Animated Feature category.

5 things you might not have noticed about the 2021 iPad Pro

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5 things you might not have noticed about the 2021 iPad Pro
Even beyond the better screen and processor, there’s a lot to like about the 2021 iPad Pro. But not every change is good.
Photo: Apple

There are some changes in the 2021 iPad Pro that shouldn’t be overlooked, even as most of the attention has gone to the speedy M1 processor and gorgeous mini-LED display. Some of the differences are good, but not all.

Here are five things you shouldn’t miss about Apple’s new top-tier tablet.

Last chance! Win a classy perforated leather Apple Watch band from Monowear [Cult of Mac giveaway]

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Win a classy perforated leather Apple Watch band from Monowear [Cult of Mac giveaway]
These burnt orange Apple Watch bands will fire up our winners' wrists.
Photo: Monowear

This week, Cult of Mac is giving away three classy Apple Watch bands from Monowear. You have a chance to win the brand-new burnt orange Perforated Leather Band in your choice of two sizes.

Monowear’s Perforated Leather Band is made with the highest-quality leather. Finished with classy, motor-sport-inspired perforations, it will keep your wrist cool. And it makes you look cool to boot.

Previously available in black, brown and burgundy, Monowear’s perforated band looks great in the new burnt orange color. Known to promote motivation, orange is a color that radiates happiness and warmth. If your Apple Watch is in need of a vibrant pop of color, be sure to enter this giveaway.

Apple springs it on us! [Cult of Mac Magazine 398]

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Apple Spring Loaded event: Full coverage in Cult of Mac Magazine.
When Apple said its spring event would be "loaded," it wasn't kidding.
Cover: Leander Kahney/Cult of Mac Magazine

iMac … iPad Pro … Apple TV 4K … AirTag …

So much new Apple hardware, so little time!

And that’s not to mention the purple iPhone or the upgrades and updates coming to Apple Podcasts, Apple Card and more. Jump right into all our coverage of this week’s big “Spring Loaded” Apple event in Cult of Mac Magazine. (And if you’re already caught up on that, you’ll find plenty of other Apple news, reviews and how-tos.)

Our iOS mag is free and makes reading easy and fun, but you also can find the headlines below.

Get this convenient PDF editor for Mac for 33% off

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PDF Editor
This Mac app gives you the power to edit PDFs like a pro.
Photo: PDF Technologies

Raise your hand if you’ve received an important PDF and needed to edit it, but couldn’t. Most of us have. Whether it’s filing your taxes online, editing a document for work, or filling out necessary health forms, there are a variety of reasons why you may need to edit a PDF as soon as possible — and find yourself unable to.

That’s precisely what PDF Reader Pro was made for. This Mac app allows you to edit PDFs to tweak text, replace images or annotate a few lines. Available at an additional 20% off for Mother’s Day with code WELOVEMOM, PDF Reader Pro is just $31.99 for a limited time.

Original $350 Apple Magic Keyboard is ‘functionally compatible with’ 2021 iPad Pro [Updated]

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Original Apple Magic Keyboard might not work with 2021 iPad Pro
Seems there’s might not be quite enough room in the original Apple Magic Keyboard for an iPad Pro that’s 0.5 mm thicker.
Photo: Ed Hardy/Cult of Mac

The 12.9-inch 2021 iPad Pro unveiled April 20 is slightly thicker than its predecessor. And that’s enough to prevent the latest tablet from being a good fit with the Apple Magic Keyboard released last year. But apparently the fit is just close enough.

Update April 29, 2021: Apple added a paragraph to its support document for this keyboard that says:

“The first generation of the Magic Keyboard (A1998) is functionally compatible with the new iPad Pro 12.9-inch (5th generation) with Liquid Retina XDR display. Due to the slightly thicker dimensions of this new iPad Pro, it’s possible that the Magic Keyboard may not precisely fit when closed, especially when screen protectors are applied.”

Edit photos like never before with Luminar, the world’s first AI-powered editor

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Luminar
Award-winning photo software Luminar 4 will take your shots to the next level.
Photo: Skylum

These days, you don’t need to be a professional photographer with a with a DSLR to snap high-quality photos. If only the same could be said for photo editing. Tweaking colors, shadows and light can be an intimidating and overwhelming endeavor for the casual photographer who wants the best photos.

Perhaps that’s why Luminar 4 is so popular. This award-winning software is the world’s first AI-powered photo editor. Available now at an 85% discount, Luminar 4 comes bundled along with photography lectures and editing add-ons for just $39.99.

1971: The Year That Music Changed Everything hits Apple TV+ on May 21

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“1971: The Year That Music Changed Everything” debuted on Apple TV+ in May.
Jump back 50 years to take a deep dive into “1971: The Year That Music Changed Everything.”
Photo: Apple

Music fans rejoice! 1971: The Year That Music Changed Everything is an upcoming Apple TV+ documentary series exploring the musicians and soundtracks that shaped the culture and politics of 50 years ago.

It’ll premiere on Apple’s streaming video service on Friday, May 21.

How to easily color calibrate your Apple TV with an iPhone

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How to color calibrate Apple TV
You don't even need the newest Apple TV (but you do need an iPhone with Face ID).
Image: Apple

Apple just added a brand-new feature to Apple TV that works with your iPhone to color calibrate your TV. It’s really simple to use and the results can be terrific. What’s more, you don’t need the newest Apple TV.

The new Color Balance tool is available on Apple TV models released in 2015 or later. Here’s how to use it.

What you need to know about 12.9-inch iPad Pro’s swanky new mini-LED display

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There’s more 2021 iPad Pro RAM than in any previous Apple tablet.
The larger iPad Pro packs a mini-LED screen, but what exactly does that mean?
Photo: Apple

The new 12.9-inch iPad Pro boasts a swanky mini-LED display, making it the first Apple tablet without a traditional LCD screen.

Apple calls the mini-LED screen in the 2021 12.9-inch iPad Pro a “Liquid Retina XDR display.” The new technology brings a welcome boost to the iPad’s display quality. And it seems likely that mini-LEDs will show up in MacBook Pros and other Apple gear in the near future.

“This is the display you have to see to believe,” said iPad marketing manager Raja Bose during Apple’s mind-blowing “Spring Loaded” event on Tuesday.

But what exactly are mini-LED displays, and how do they differ from LCD or even OLED or micro-LED screens? Don’t worry: We’ve got the answers to your questions.