Apple’s massive new data center is a 21st-century broadcasting system to rival the TV networks of old, says a leading expert in cloud computing.
Nick Carr, author of the “The Big Switch” a bestseller about the cloud, says Apple’s North Carolina facility is a “broadcasting system” not unlike NBC or CBS, but one that distributes software as well as media.
“Apple increasingly views its mainstream computers, from iPod Touch to iPhone to iPad to MacBook Air, as media players, with “media” spanning not just audio and video but also apps,” Carr wrote in an email. “From that perspective, the North Carolina data center can be seen as essentially a broadcasting system that will enable Apple to make the shift from a downloading model of media distribution to a streaming model. It’s a proprietary broadcasting system (not altogether unlike traditional broadcasting systems), which means it’s a very different model of the cloud from the open model promoted by Google.”
At 500,000 square feet, Apple’s $1 billion data center will be among the largest in the world. The unusual size of the data center suggests that Apple has ambitious plans for cloud computing.
The massive facility is coming online before the end of the year, Apple has said, although what it will be used for, the company hasn’t detailed.
It’s assumed it will be used to stream music and movies from iTunes. Reports suggest the company is going to build a big office complex next door and is “going after the cable market.”
But it goes deeper than that, says Carr. The facility will help transition Apple from a download model of computing to a streaming model of computing.
Here’s what else he had to say about Apple’s unique take on the cloud: