Rolling Stone‘s Special Issue of the 500 Greatest Songs of All Time made its debut Tuesday on Zinio, a digital publishing platform that could spell the difference between “survive” and “thrive” for old-school media publications looking to keep the doors open in coming years.
With a stable of top-tier periodicals such as National Geographic, Esquire, American Photo, Car & Driver and many more, Zinio definitely leads the way in showing how paper publications might remain not only relevant but vital and attractive to a new generation of “readers” weaned on the sizzle and flash of gaming and 3D entertainment.
Publication is morphing into something beyond simple words and pictures, evolving into an immersive medium that both pushes ideas and information out to consumers — and draws them in with interactive features and activities that take one beyond the superficial layers of what an article or essay might seem to offer.
Thus, with such crucial stakes at hand, did Zinio, Apple and Rolling Stone produce something of a mixed scorecard with the 500 Greatest issue.
