Google apparently is hiring outside developers and reassigning some employees in an all-out effort to match Apple’s long-standing iOS application lead. The head of Google product management is leading the charge to create Android applications ranging from games to social-networking tools – all free, but with embedded advertising, according to a Monday report.
Although Google has created just 20 apps so far – the majority based on well-known properties, such as Google Maps, the Mountain, View, Calif. Internet giant intends to “hire dozens of software developers,” according to the Wall Street Journal, which cites unnamed sources. But the app race between Android and Apple is about more than pride. One analyst firm predicted apps could become a $15 billion market this year.