Apple Chairman Steve Jobs has always wanted Apple to “change the world.” Of course it has, but only the wealthy, tech-savvy, privileged part of the world. Despite its incredible success, Apple hasn’t changed the world for billions of poor people.
To date, Apple has changed the world only by solving only first-world problems: “My Windows laptop came loaded with crapware and stickers.” “My PC is noisy and ugly.” “I hate audio CDs and CD players.” “My cell phone is counterintuitive.” “I want to surf the web while watching TV, but my netbook sucks.”
These are the kinds of problems Apple has solved for millions of people.
But there are bigger problems out there that Apple is in a unique position to solve.
In fact, a single solution could help solve five real problems, and change the world in five meaningful ways. It could even accelerate Apple’s phenomenal growth.
I challenge incoming CEO Tim Cook to consider the following proposal.
