This looks cool. Gary Allen of IFOAppleStore just snapped these pictures of Apple’s new iPhone 4S window display. Allen is at the Apple Store on 4th Street in Berkeley.
Here’s a couple more pictures. One shows how these big video displays work:
It takes two beefy staffers to heft it into place on its pedestal.
The software is still bit glitchy though.
There’s a Mac mini in the base driving the video display. Allen notes that the cables are arranged “just right!”
There’s one giant iPhone 4S for each window. There’s the old iPad 2 displays stacked in the back.
Pictures form Allen’s @ifostore Twitter stream, where he’s documenting his overnight wait for the new iPhone.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
25 responses to “Here’s Apple’s New iPhone 4S Window Display [Pic]”
this post was clearly not even run through spell-check ;) but cool :)
They were run by a mac-mini… who knew?!
What happens to the old displays? It would be freakin cool to get one.
I was wondering the same thing.
Spell chech nazi…
I want the old displays how much?
I was just wondering if they would sell the old ones, last time I asked they said they had to send them back to HQ tho :(
The idea is clever, a small computer and powerful enough to run a big display, why not use it?
always :)
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they destroy them, really.
beefy? lol.
side note: i see a third pair of feet back there…
i happen to have one of the giant iphones if anyone is interested. let me know :)