comScore’s new mobile behavioral measurement service, Mobile Metrix 2.0, has revealed that the lion’s share of media engagement comes from apps. I don’t find this to be surprising, as apps are usually much easier to use versus most mobile site counterparts. However, I was a bit surprised to learn that as much as 82 percent of time spent with mobile media happens via apps. That’s a pretty high percentage and makes having a mobile app for your media almost a necessity.
Apps Appear To Be Consuming The Lion’s Share Of Mobile Media Engagement