Sprint has always been adamant about its love for the iPhone. The carrier has taken a pretty substantial financial hit since it poured billions of dollars into the iPhone and Apple’s ridiculous subsidy rates. Sprint CEO Dan Hesse has reiterated that being an iPhone partner is part of a greater strategy for his company, and he expects the decision to yield profitable results in the years to come.
Since AT&T and Verizon have terminated their unlimited plans, Sprint is the only iPhone carrier in the U.S. that offers unlimited data for new customers. With rumors saying that Apple’s next iPhone will have 4G LTE networking speeds, Sprint has said that it wants to keep offering its unlimited plan regardless.