One of the longest running problems on the iOS App Store has been discovery of apps.
Since its launch in 2008, developers and users alike have been asking Apple for better ways to both promote and discover great new apps. With over 650,000 apps currently on the App Store, the current system of finding new apps is clearly being pushed beyond what it was intended for.
According to Apple’s senior vice president of world-wide product marketing, Phil Schiller, Apple is doing a “tremendous amount” of work to make sure that best applications on the App Store get promoted and receive the attention they deserve.