Apple has put a lot of work into developing its own secure messaging platform. With Mountain Lion and the Messages app that Apple rolled out in iOS 5, Apple is setting up its iMessage platform with a lot potential advantages for consumers and business users alike. For business, the always available and secure messaging is huge. Messages and conversations can be found on an employee’s iPhone, iPad, home iMac, work MacBook Air – that’s taking the concept of RIM’s BlackBerry Messenger service to a higher level.
For consumers, the great features are the integration of non-phone devices like the iPad and iPod touch and reduced reliance on carriers for texting, which can translate to cost savings (depending on mobile carrier/plan).
While most of us still use SMS to send text messages, there’s a distinct trend in shifting to using solutions like Apple’s Message platform.