Yelp plays a huge role in Apple’s new Maps app for iOS 6 and Siri. Each search location in Maps brings up Yelp reviews, photos and check-ins. Siri searches and sorts restaurants based on reviews from Yelp users. Needless to say, Apple has made Yelp a big part of their iOS strategy, but in 2010 when Apple was developing Siri they almost lost the service to Google, who wanted to buy the company.
Steve Jobs knew that if Google bought Yelp it would have some serious consequences for their plans with Siri and iOS, so he did what any powerful CEO would do – called Yelp’s CEO, Jeremy Stoppelman, and told him not to sellout to Google, and it worked.