This story first appeared in our weekly newsstand publication Cult of Mac Magazine.
Long before Apple’s “Think Different,” ad campaign, before the dot-com boom, before zany became the norm in startup culture, there was Nolan Bushnell, Pong and Atari – the company where Steve Jobs landed his first job.
Bushnell is the godfather of the think different mentality, an unconventional character who ran unconventional companies. He made it a personal mission to attract similarly creative, passionate people to help him to realize some of his ideas, which many people considered wacky at the time.