Apple stuck to its guns when it came to expanding into China: refusing to compromise its brand equity by selling lower cost iPhones to compete with low-end smartphone manufacturers.
That decision seems to be paying off, since a new study in China by app and mobile advertising analytics firm Umeng shwes that Apple’s targeting of affluent users has already seen it capture more than 80% of the Chinese smartphone market, who spend upwards of $500 on their phones.