Apple scored a huge win for Apple TV by making it the only platform your can watch HBO Now on for the next three months, and according to a new report, Apple might be rewarding HBO by taking a much lower cut on subscription fees than cable companies.
Apple has been taking a 30 percent cut anytime a company signs up a customer for a service through an iOS app. Publishers bristled at Apple’s policy when it was introduced in 2011, however, when it comes to subscriptions purchased through Apple TV, Apple has decided to reduced its take by 50%.

