SAN FRANCISCO — Not content to conquer the Bluetooth speaker market with tubes and bigger tubes, Ultimate Ears made its latest portable audio device look like a lily pad. They made it waterproof, too. The only problem was, the UE Roll sank like a stone.
“As life would have it, it doesn’t float,” said Rory Dooley, Ultimate Ears’ senior vice president, during a visit to the Cult of Mac headquarters.
The solution? Create a tiny life preserver for the UE Roll, and give it away to anybody who orders the hottest speaker of the summer directly from UE’s website (while supplies last).