Living in a world where the iPhone dominates, and rivals don’t so much compete by doing things differently as by offering cut-rate versions of the same core technology, it can be easy to forget how much of a disruption Apple’s handset actually caused when Steve Jobs unveiled it in 2007.
A new book chronicling the rise and fall of BlackBerry tells the story from the perspective of the one-time king of (semi-)smartphones. And the reaction was every bit as full of shock, awe, anger and denial as you might expect.
Because iPhone and BlackBerry don’t have to compete for customers, right? Right?


Apple Watch is selling 30,000 units every day in the U.S.,