Adweek has released its Creative 100 list, honoring the people it views as the “current masters of the creative idea” across advertising, branded content, technology, products, and pop culture.
While it’s no surprise that Apple would make such a list, what is interesting is that none of the usual suspects appear. There’s no sign of Jony Ive, Angela Ahrendts, or even Tim Cook. Instead, the people Adweek claim are driving Apple’s creativity today are Richard Howarth and Alan Dye.
In case you don’t immediately know the names, this is the pair who now control Apple’s Industrial Design studio and UI departments, after Jony Ive was promoted to chief design officer to do more “blue sky thinking.” Here’s what Adweek has to say about Howarth and Dye:

Apple has strict App Store guidelines, and every title is tested by a human before being approved. In comparison, Google is happy to let most things fly — so long as it’s not offensive or harmful — which gives us access to things like emulators and file downloaders that aren’t available on other platforms.
